Referentin: Karen Walker, Global CMO Cisco
Teilnahmegebühr: Nur für GfM-Mitglieder (kostenlose Teilnahme)
Thema: Leading A Transformative Marketing Journey (englisches Referat)
- Share Cisco’s journey to embrace digital marketing technology as the most effective means to customer engagement and business growth
- Explain best practices discovered along the way to build a real-time personalized marketing engine and a digital-first marketing and communications organization