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GfM – Schweizerische Gesellschaft für Marketing

GfM Marketing Roundtable

13.09.2018, X-Tra Events, Zürich

«Leading A Transformative Marketing Journey»


Referentin:
Karen Walker, Global CMO Cisco

Thema: Leading A Transformative Marketing Journey (englisches Referat)

  • Share Cisco’s journey to embrace digital marketing technology as the most effective means to customer engagement and business growth
  • Explain best practices discovered along the way to build a real-time personalized marketing engine and a digital-first marketing and communications organization

Forbes CMO Interview

CMO-Perspectives

Präsentation (PDF)