content
27. October 2023
25. October 2023
Research Series 5-23 “Luxury in Transition More than ever, luxury is on the move and changing. Existing things seem to lose their anchor and require a contemporary interpretation. Second-hand is gaining a secure place in the sales of luxury brands. Transparency along the value chain replaces the mysterious black box. Digital is becoming the new … read more
Status on the Via Dolorosa on the Way to Data-Driven Marketing in DACH For the past five years, the Marketing Tech Monitor has been published annually. On more than 170 pages, it identifies the status quo and strategies for data-based customer management based on a survey of almost 1,500 marketing and digital managers in D/A/CH … read more
“Corporate Purpose – the most credible Swiss brands 2023”. Victorinox, Migros and Geberit top. Glencore and Credit Suisse flop. Discover the results of the largest survey of Purpose credibility of leading Swiss companies with Simon Aschermann and Carina Hauswald, Managing Partners at Globeone. Learn more about the how & what of purpose-driven brand positioning and … read more
Register for our newsletter and stay up-to-date.
January 26th, 2023
1:04
December 1st, 2021
1:58
1:07
October 26th, 2021
43:50
July 14th, 2021
1:20
April 22nd, 2021
54:16
April 1st, 2021
17:48
March 17th, 2021
11:26
December 22nd, 2020
1:11
November 9th, 2020
51:15
