27. March 2020
28. February 2020
The Marketing Award ceremony will take place on 27 October 2020 at The Dolder Grand in Zurich. You can submit your nominations here.
How can we escape the comfort of the present and hone our perspective on the rapidly changing economic and political framework? The authors of the gfm research series 01/20 posed the question of “What if …?” and identified three areas in which they see a strategic need for action in Switzerland. The hypotheses derived from … read more
Augmented reality (AR) applications enable virtual extension of the physical environment. This opens up new opportunities for companies to interact with consumers. The gfm research series 6/19 provides a structured overview of existing AR applications in marketing along two essential dimensions: the reference point and the possibility of manipulation of the virtual extension. Our members can learn … read more
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