Events
Our events will motivate you
Latest news
The latest from the world of gfm
Stay up to date! In our news section you will find the latest developments, important announcements and interesting insights about gfm and the world of marketing. Whether current trends, member news or exclusive interviews – you won’t miss a thing here. Check back regularly to stay up to date!
Research series 6/23
Research Series 6-23 “Data and Creativity – Two sides of the same coin” In the current research series, you will learn about the key areas of application for generative AI in the field of market-oriented corporate management and why
Gallery and Highlights: Board appointments and marketing award
On October 24, Kaufleuten in Zurich was the meeting place for executives from the Swiss business and marketing environment. The gfm event was all about innovations and recognitions. New executive board at gfm Dr. Dominique von Matt, President
Marketing award winner 2023
gfm marketing award 2023 goes to Stöckli Swiss Sports AG! The gfm presented its 2023 Marketing Award on October 24. The winner of this year’s award is Stöckli Swiss Sports AG. Marc Gläser, CEO, and Christian Gut, Chief Consumer Officer at
Research series 5/23
Research Series 5-23 “Luxury in Transition More than ever, luxury is on the move and changing. Existing things seem to lose their anchor and require a contemporary interpretation. Second-hand is gaining a secure place in the sales of luxury
Marketing Tech Monitor 2023
Status on the Via Dolorosa on the Way to Data-Driven Marketing in DACH For the past five years, the Marketing Tech Monitor has been published annually. On more than 170 pages, it identifies the status quo and strategies for data-based customer
gfm Webinar "Corporate Purpose - the most credible Swiss brands 2023".
“Corporate Purpose – the most credible Swiss brands 2023”. Victorinox, Migros and Geberit top. Glencore and Credit Suisse flop. Discover the results of the largest survey of Purpose credibility of leading Swiss companies with Simon
Youtube
Some of our videos
Don’t miss the highlights of our past events! You can watch exciting presentations and discussions at any time in our video and recording area. Immerse yourself in the most important moments and get first-hand inspiration – conveniently available from anywhere and at any time.