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15. March 2023
17. September 2022
gfm research series 2/22 “Privacy is Strategy”. Privacy and data-driven marketing do not need to be contradictory. By aligning their own data handling processes with the needs of their customers, marketers can not only strengthen trust, but also lay the foundation for more efficient marketing practices. The gfm research series 2-22 shows how customer-centric data … read more
Research Series 3-22 “Into the Metaverse”. Mark Zuckerberg’s announcement at the end of July 2021 to focus more on the development of the metaverse put the topic on the agenda and it became the new buzzword. It describes the vision of a shared, virtual space that resembles a digital mirror of the real world. Today, … read more
gfm Marketing Check with Thomas Pittino, Head of Marketing SRF See the interview here: gfm-Marketing-Check
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