gfm Research Series 2/21 «The direct line to the customer»
Direct-to-consumer (D2C) is not a blank check for success. Although the opportunities and potential of direct-to-consumer contact are attractive and attract many companies to direct sales, the challenges are also many and varied. In particular, the necessary capabilities indicate that successful companies focus on long-term D2C approaches. The gfm would like to thank Prof. Marcus Schögel and Severin Lienhard from the University of St.Gallen (HSG) for their insights.
Our members can find the PDF of the research series 2-21 on our website in the members area in the section “Documents/Research Series”.
We hope you enjoy reading it.