gfm Research Series 3/21 «Proximity as a (consumer) need»

The analysis of human needs is an important component of marketing. Therefore, it is surprising that there has been little comprehensive exploration of one of the most important human needs in market-based behavioral research, the need for proximity. The enclosed research series examines the impact of our desire for proximity on consumption and innovation.

Our members can find the PDF of the research series 3-21 on our website in the members area in the section “Documents/Forschungsreihen”.

We hope you enjoy reading it.