gfm Research Series 6/20 “State of Marketing”
Salesforce‘s global survey reveals the priorities and challenges of marketing professionals. Marketers in Switzerland consider innovation, real-time customer interaction and a centralised view of customer data for all business units to be their top priorities.
The gfm Research Series 6/20 summarises the main results of the study. Our members can find it in the members’ area (www.gfm.ch/login) in their profile under the heading “Documents/Research Series”.
You can find the complete report here.