gfm Research Series 6/20 “State of Marketing”

Salesforce‘s global survey reveals the priorities and challenges of marketing professionals. Marketers in Switzerland consider innovation, real-time customer interaction and a centralised view of customer data for all business units to be their top priorities.

The gfm Research Series 6/20 summarises the main results of the study. Our members can find it in the members’ area ( in their profile under the heading “Documents/Research Series”.

You can find the complete report here.