Research Series 3/23 Sustainable Consumption
Prof. Johanna Gollnhofer from the University of St.Gallen explains sustainable marketing in two minutes #2minutes_marketing: What is sustainable marketing? – YouTube.
Johanna Gollnhofer makes the following statement on the subject of «sustainable consumption»: «Our consumer society is one of the main drivers of the climate crisis. Focusing on sustainability in consumption is a central step towards a more environmentally friendly and socially acceptable future. Alongside politicians and companies, consumers play a central role here.»
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