The Zurich University of the Arts is our newest gfm member!

We are pleased to welcome the Zurich University of the Arts as a new member. As one of the leading art academies in Europe, the ZHdK is distinguished by its broad range of studies and research.

The Zurich Centre for Creative Economies (ZCCE) conducts research, teaches, promotes, advises, and addresses the impact of creative economies at the intersections of culture, business, education, politics, and society.

Official Company Representative – Eva Pauline Bossow

As Managing Director of the ZCCE, Eva Pauline Bossow is responsible for the development of the competence and research center. Entrepreneurship, management and communication in the creative industries characterize her professional career. In addition to founding her own company, she has also held management positions at the Zentrum Paul Klee and the IT group adesso. She advises startups as a coach and mentor and is an expert in the field of innovation.

At the ZHdK, Eva Pauline Bossow is also a member of the Digital Council.

Connect now with Eva Pauline Bossow!


What makes you happy to be a member of gfm?

The changes in the fields of marketing & communication are rapid – so I really appreciate being kept up to date on relevant trends & activities by gfm. And to have the opportunity to exchange ideas with the respective players.


Why are you or your company a good fit for gfm?

Many of our students work with or for marketing departments in their future careers – as art directors, graphic & interaction designers, concept developers, illustrators, trailer producers, and many more. As a research and competence center, we are active at precisely this interface and deal, among other things, with the required future skills of these working worlds. It is valuable to be in direct exchange here. At the same time, we can feed back impulses from our creative next generation.

I myself have managed various marketing and communications departments – so I am very familiar with the topics and challenges. I’m currently also working in the field of innovation management and leadership, which is another area where I find relevant points of contact at gfm.


What convinced you about gfm?

The breadth of industries represented and the state-of-the-art nature of the topics covered.