CMO Roundtable “Marketing Trends 2023


Daniele Calderoni, Group Head of Brand Marketing Zurich Insurance, Gregor Eicher, Head Marketing & Sales Bank Cler AG, Tim Sayler, CMO Breitling, Patrick Farinato, Chief Marketing & E-Commerce Officer Läderach and Blago Petrov, Customer & Marketing Director Deloitte AG


Global Marketing Trends 2023

Further development and constant adaptation to the environment are nothing fundamentally new for marketers. Only the best-positioned companies will ultimately stand out from the crowd and enter a new era stronger than before. The latest results of a global study show the importance of the most relevant trends in helping marketers and those responsible for building dynamic customer solutions rethink their people, data and experience strategies. Selected Platinum Members share their assessment of these trends and their relevance for Switzerland and the individual industries.