gfm Webinar “A customer experience beyond Amazon: How to achieve this in a B2B environment.”

5th November 2020, from 14:00 to 15:00





gfm members: free of charge

non gfm members: CHF 50



Dr. Torsten Harzer, Vice President & Head of Digital Accelerator @ QIAGEN

Daniel Renggli, Director CX Marketing EMEA North @ Oracle



There are many good examples of outstanding customer experience in a B2C environment. If, however, a company operating in a purely B2B environment offers its customers a shopping experience that goes beyond that of Amazon, it makes you sit up and take notice.

In this webinar, you will learn how digital technologies have been used to create a fully customer-focused sales approach, overcoming the dichotomy of offline versus online sales. An approach that goes all the way to artificial intelligence.