gfm Webinar “Corporate Purpose – the most credible Swiss brands 2023”.

“Corporate Purpose – the most credible Swiss brands 2023”.

Victorinox, Migros and Geberit top. Glencore and Credit Suisse flop. Discover the results of the largest survey of Purpose credibility of leading Swiss companies with Simon Aschermann and Carina Hauswald, Managing Partners at Globeone. Learn more about the how & what of purpose-driven brand positioning and get insights and answers from Nadja Lemke, Senior Vice President Global Branding & Marketing at Schaeffler. Ask your questions in the Q&A and be there!


About the speakers / discussants:

Nadja Lemke has been responsible for leading the Schaeffler Group’s Global Branding & Corporate Marketing team since 2020. In her role, she is responsible for topics related to strategic brand management and brand management. She holds a Master’s degree in Corporate and Marketing Communications from IE University of Human Sciences and Technology, Madrid.


Carina Hauswald has been Managing Partner at Globeone since 2015. She has more than 15 years of consulting experience in and with leading international companies. Her expertise includes strategy development, integrated communications and purpose-driven brand management. Carina Hauswald holds a Master’s degree in International Management, studied for her MBA in North Carolina (US) and earned the specialization in Strategy from Harvard Business School.

Simon Aschermann is Managing Partner at Globeone and co-editor of the Gobeone Purpose-Readiness Index. He is a communications strategist and reputation expert who specializes in positioning companies in transformations. In his role at Globeone, Simon has helped leading companies sharpen and implement their corporate purpose. Simon studied philosophy and general rhetoric at the universities of Tübingen and Paris-Sorbonne, graduating with a Master of Arts.