gfm Webinar – ‘Influencer Marketing – a Glance into The Future’
Date: Wed., 9. Dezember 2020
gfm members: free of charge
non gfm members: CHF 50
Yoeri Callebaut, Chief Growth & Marketing Officer Kingfluencers
Antonella Patitucci, Influencer and Actor
Steven Epprecht, Model/Influencer/Host/Actor
Influencers are becoming increasingly relevant to marketing. Compared to advertising or traditional brand recommendations, consumers put their trust in influencers more than one person in the public eye or celebrity. This makes the use of influencers part of every good marketing strategy. Influencers can also be used by companies as “scouts” for the future impact of brands.