
30. gfm Trend Conference
Consumer Metamorphosis
The climate crisis, the pandemic and the associated loss of control have deeply unsettled the population and raised doubts as to whether our society is still on the right track and whether it is still possible to adhere to your personal life plan. We are experiencing a fundamental change in awareness, which will also have a strong impact on consumer behavior. It marks a tipping point for many trends that have already become apparent in recent years. Not a return to the past, but the dawn of a new era, a real metamorphosis of the consumer: Love of home, “contactless,” sustainability, virtual lifestyle, new forms of work and new role models are just a few of the key words here.
How are these changes to be assessed and what impact do they have on business models, corporate strategy and brand management? Experts from academia and practice will discuss these issues in depth. Experience an exciting program with representatives from different industries and meet the decision makers of the Swiss marketing scene. We look forward to seeing you at the 30th gfm Trend Conference.
The gfm is aware of its responsibility towards guests, partners, service providers and employees and adheres to the requirements of the Federal Office of Public Health (FOPH) and the legal requirements according to the COVID-19 regulation.
We enjoy the privilege of welcoming you to our Trend Conference at the Kongresshaus and will conduct it with Covid-19 certification (vaccinated, recovered or tested negative) and without mask requirement.
Conference Fee:
CHF 690.- for gfm members
CHF 290.- for gfm members (virtual participation / livestream)
CHF 990.- for non members
CHF 390.- for non members (virtual participation / livestream)
The conference fee per participant will be invoiced after receipt of registration and is not subject to VAT.
Speakers

Andrea Vetsch
Moderator of the gfm Trend Conference 2021

Prof. Dr. Torsten Tomczak
Direktor Institut für Customer Insight, Universität St.Gallen

Roland Brack
Gründer & Inhaber BRACK.CH

Sunnie J. Groeneveld
Managing Partner Inspire 925

Simon Künzler
Managing Partner xeit GmbH

Dominique Macri
Psychologin & Slam Poetin

Benno Marbach
Co-Founder & COO, guuru

Yaël Meier
Co-Founder Zeam

Léa Miggiano
Mitgründerin & CMO Carvolution

Marcos Monteiro
Co-Founder & CEO, Veezzoo AG

Tijen Onaran
CEO Global Digital Women

Dr. Patrick Rühs
Head of Science Planted Foods AG

Philomena Schwab
Co-Founder, Stray Fawn Studio

Daniela Steiner
Co-Founder, FELFEL

Tobias Wolf
Co-Founder, OnlineDoctor AG

Dr. Michael Wu
Chief AI Strategist, PROS
Program
Morning
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08:15
Coffee
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09:00
Welcome
gfm President, Dominique von Matt
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09:05
Introduction & Conference Direction
Andrea Vetsch
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09:10
The Metamorphosis of Consumers
Prof. Dr. Torsten Tomczak
Director of the Institute for Customer Insight, University of St.Gallen
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09:40
Entrepreneurial Success Due to Consistent Customer Orientation
Roland Brack
Founder and President BRACK.CH
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10:00
Gen Z Report Switzerland
Simon Künzler
Without smartphones and social media, nothing works for young people
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10:15
How Do You Excite GenZ?
Yaël Meier – Co-Founder Zeam
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10:30
Break
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11:20
Planted Meat - Food Revolution from Switzerland
Dr. Patrick Rühs
Head of Science Planted Foods AG
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11:40
The Gaming Industry is Booming - Fighting for the Favor of Gamers
Philomena Schwab
Stray Fawn Studio
Afternoon
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12:00
A Conversation with the Next Generation
With Yaël Meier, Dr. Patrick Rühs und Philomena Schwab
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12:15
Lunch
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14:00
Startup Challenge
Sunnie J. Groeneveld, Léa Miggiano, Daniela Steiner
Young companies pitch their ideas according to the Credit Suisse Top 100 Swiss Startup Awards model (with jury)
Startups
Tobias Wolf, Online Doctor
Benno Marbach, guru
Marcos Monteiro, Veezoo -
15:00
Extreme Customer Metamorphosis and Differentiating Under Extreme Competitions
Dr. Michael Wu
Chief AI Strategist PROS
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15:20
Social Media Marketing - Thoughts, Strategies, Trends
Tijen Onaran, Global Digital Woman
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15:45
Poetic Recording - A Humorous and Surprising Summary
Dominique Macri
Slam Poet
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16:00
Farewell
Moderator and gfm President