gfm webinar with BrandAudio: Podcast storytelling
Content:
Podcast storytelling strengthens brands and increases customer loyalty.
In this webinar, Darryl von Däniken, Managing Partner at BrandAudio, and Alessio Nesi, Creative Director at BBC Studios, explain how podcasts are a highly effective communication channel and a powerful addition to a brand’s marketing mix. They create a real breakthrough with audiences and offer a level of authenticity and impact unmatched by any other medium.
Overview:
- About podcasts
- Neurological research
- Best practices, do’s and don’ts
Speaker:
Alessio Nesi
Creative director
BBC Storyworks
As Studio Creative Director at the BBC, Alessio Nesi leads the branded content division of BBC StoryWorks. His skills allow him to combine creative vision with commercial needs, transforming brand sentiments into compelling online films, TV commercials and, more recently, engaging podcasts. He specializes in award-winning content marketing campaigns and ad-supported editorial content. His path in media took him from boutique agencies to industry giants like NBCUniversal-Comcast. Alessio was part of the AudioActivated team that wrote the BBC research paper on the impact of branded podcasts.
Darryl von Däniken
Managing Partner
BrandAudio Media
After founding the world’s first International Radio Festival in 2010 to showcase and discuss the curation and business of music radio entertainment formats – the world’s most consumed medium – and as a result of his working relationships with audio professionals from around the world, Darryl von Däniken founded BrandAudio Media in 2020, one of the first-ever full-service, multi-language podcast agencies specializing in producing high-quality podcast storytelling and helping clients be heard in their clients’ podcast space. As the creative mind behind Futurespectives, the Locarno Film Festival podcast series presented by UBS.
Language:
English
Participation fee:
gfm members: free of charge, non-members: CHF 50