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Partnerships

The gfm creates transparency and orientation in continuing education

Digitalisation is changing tasks, creating new professional fields and demanding different skills. The digital transformation also requires new skills in marketing in order to successfully master future requirements.

HWZ

Partnership between gfm and the IDB Institute for Digital Business at the HWZ University of Applied Sciences in Business Administration Zurich

The Institute for Digital Business (IDB) at the HWZ Zurich University of Applied Sciences is a Swiss-wide training, consulting and research centre for digital transformation. With a broad network of experts from the field, the IDB creates targeted expansion of know-how transfer, research and development in the field of digital change.

Executive MBA Digital Leadership at the HWZ University of Applied Sciences in Business Administration Zurich

With the Executive MBA – Digital Leadership HWZ, the Institute for Digital Business offers visionary executives with digital ambitions a compact 16-month, part-time executive programme. An organised TEDxHWZ conference, an innovation challenge including a pitch and possible start-up funding for your own business idea, individual coaching and three study trips (USA, CHN, CH) are the highlights of this unique programme in Switzerland. The number of participants is limited to 20.

The executive programme is aimed at practice-oriented, motivated managers with proven professional experience who want to deepen their knowledge of digital technologies and new management approaches and develop a digital vision for their organisation. This executive programme is based on the three pillars of ‘Digital Business and Technology’, ‘Digital Culture and Leadership’ and ‘Digital Vision’ and, in addition to imparting a sound understanding of digital technology, focuses on the personal development as well as the entrepreneurial and communication skills of the participants.

All gfm members and employees of gfm members receive a 10% discount on the tuition fees for the EMBA Digital Leadership HWZ.

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EVRLEARN

Lifelong Learning Market

With its training partner Evrlearn, gfm supports our member companies and their employees in continuing professional development and provides guidance in the selection of suitable continuing education programmes.

Evrlearn is an innovative continuing education platform that links demand (people who want to continue their education) and supply (training institutions) in the lifelong learning market.

Evrlearn supports users with matching functions and offers them access to a community of other users, alumni, training providers and companies.

As a start-up and gfm member, Evrlearn won the Swiss HR Award 21 and is one of the few Swiss start-ups allowed to participate in the Kickstart Innovation Programme 2021.

Evrlearn has put together a dynamic range of basic and up-to-date marketing training courses for gfm members.

In addition, Evrlearn gives you access to over 4,500 other national and international training courses in various subject areas. Evrlearn also offers companies curated access to the external training landscape.