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How companies can succeed in the 2020’s

27. March 2020

Across industries, it is increasingly lucrative—and increasingly necessary—for companies to beat the average. But outperformance has become more difficult to sustain. Leaders must continually reinvent their companies to defy the mean and win in the new decade. Our members can learn more about this topic in the current gfm research series. gfm research series 2/20

True Talk “Innovation” – The corporate start-up Ioniq

28. February 2020

Valentin Langen, Founder & Managing Director of Ioniq skincare, and Philipp Gross, Head of Customer Experience of Ioniq skincare, inspired the audience at the gfm True Talk “Innovation”, initiating lively discussions with the ideas they put forth. Ioniq skincare is a corporate start-up of Wagner, a Swabian plant manufacturer. The attempt of this very healthy … read more

Marketing Award 2020

24. February 2020

The Marketing Award ceremony will take place on 27 October 2020 at The Dolder Grand in Zurich. You can submit your nominations here.

What if …

22. January 2020

How can we escape the comfort of the present and hone our perspective on the rapidly changing economic and political framework? The authors of the gfm research series 01/20 posed the question of “What if …?” and identified three areas in which they see a strategic need for action in Switzerland. The hypotheses derived from … read more

Augmented reality in marketing

03. December 2019

Augmented reality (AR) applications enable virtual extension of the physical environment. This opens up new opportunities for companies to interact with consumers. The gfm research series 6/19 provides a structured overview of existing AR applications in marketing along two essential dimensions: the reference point and the possibility of manipulation of the virtual extension. Our members can learn … read more

“Customers can no longer be led around by the nose”

06. November 2019

Dr Dominique von Matt has been president of the gfm for three years now. In a personal conversation with him, he talks about this year’s gfm Marketing Award winner, the state of society and how marketing has changed in recent years. Interview by Matthias Ackeret, persönlich Mr von Matt, Valora is this year’s gfm Marketing … read more

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