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Three New Members on the Foundation Board of the gfm

17. September 2020

The Foundation Board of the gfm has elected three new members. Anna Hug (Co-Managing Director Markets HUG AG), Veronika Elsener (CMO Victorinox AG) and Mariateresa Vacalli (CEO Bank Cler) strengthen the board. Anna Hug, Veronika Elsener und Mariateresa Vacalli will be members of the gfm foundation board for at least three years. The foundation board … read more

Globalance Bank AG – welcome to the gfm

17. September 2020

Globalance Bank AG is a new member of the gfm Swiss Society for Marketing. We are delighted to welcome the “best Swiss bank in Private Banking,” according to the 2019 balance sheet rankings, as a member of the gfm.

Atop of Zurich – gfm event with Gerd Leonhard at the Rooftop Restaurant

01. September 2020

Gerd Leonhard, well-known futurist, humanist and author entertained our guests at our ‘Technology vs. Humanity’ event on August 18th 2020. Some of Gerd’s key messages were: There is no going back to normal – and it is ok Whatever task cannot be digitised or automated will be even more appreciated Traditional capitalism is not the solution … read more

Online Community

01. September 2020

Our online community is finally coming together. We are providing a platform which will enable you to interact with us and other users. The document attached will assist you with everything concerning login, your personal profile settings, member matchmaking, guest list and more. User manual Online Community

TING! Marketing kinderleicht

27. August 2020

Marketing Kindern einfach erklärt!  Die Autoren Cary Steinmann und Laura Simon, begleitet von bunten und frechen Darstellungen der Illustratorin Elīna Brasliņa, haben mit diesem kleinen grossen Werk einen weltweiten Erstling erschaffen. In Zeiten von Social Media und Informationsüberfluss ist dieses Thema hochaktuell: Mithilfe von bekannten Marken soll dieses Buch kindgerecht (ab 8 Jahren) für mehr … read more

How companies can succeed in the 2020’s

27. March 2020

Across industries, it is increasingly lucrative—and increasingly necessary—for companies to beat the average. But outperformance has become more difficult to sustain. Leaders must continually reinvent their companies to defy the mean and win in the new decade. Our members can learn more about this topic in the current gfm research series. gfm research series 2/20

Marketing Award 2020

24. February 2020

The Marketing Award ceremony will take place on 27 October 2020 at The Dolder Grand in Zurich. You can submit your nominations here.

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