Blog Archives

Mariateresa Vacalli, CEO of bank cler and member of the gfm Foundation Board, comments on the benefits of digital transformation and other current topics in an interview in the current issue of the magazine persönlich. Find the full interview here.

Welcome, Ecomap!

07. May 2021

Ecomap is a young startup that helps companies and market researchers to create market maps. With the Ecomap maps, dynamic and complex markets and networks can be visualized (automatically or manually) within a short time. Official Company Representative – Tobias Straumann Tobias Straumann is founder of Ecomap and Digital Marketing Manager at u-blox. He graduated … read more

Welcome, Avaloq Outline AG!

22. April 2021

We are very pleased to welcome Avaloq Outline AG as a new gfm member. The company has been making communication more customer-friendly for over 20 years. Avaloq Outline offers integrated customer engagement management solutions that enable smooth contact with the end customer – both analog and digital. With over 20 employees in the production centers … read more

Welcome, getAbstract!

15. April 2021

getAbstract finds, evaluates and concentrates relevant knowledge. The Lucerne-based company thus helps people to make better decisions, both professionally and privately. getAbstract is a global leader in the provision of book summaries and employs 150 people in 60 countries. Official Company Representative – Thomas Bergen Thomas Bergen is co-founder and CEO of getabstract. Connect … read more

Deloitte Global Marketing Trends 2021

15. April 2021

Roger Lay has presented the seven most important marketing trends for 2021 in our gfm webinar: Purpose, Agility, Human Experience, Trust, Participation, Fusion und Talent. You can find a summary here.

Welcome, Neoviso!

09. April 2021

The start-up Neoviso and its young team have their finger on the pulse of Generation Z each and every day. They connect projects, brands and companies with the future generation. In doing so, they understand Gen Z and are part of Generations Z and Y themselves. Official Company Representative – Yannick Blättler Yannick Blättler … read more

«Made in Switzerland, what a question!»

23. March 2021

Victorinox Swiss Army Knives are synonymous with quality, design, innovation and functionality. In the Marketingcheck interview, Veronika Elsener reveals more about the marketing strategy driving the world-famous brand. Learn more in the persönlich article.

«I prefer direct customer contact»

16. March 2021

gfm member and Regional Vice President Marketing Cloud at Salesforce talks in a personal interview about the business ideas that excite him the most and where he sees the biggest opportunity for his own company in the future. Read the full interview here.

«New creative and artistic fields are emerging»

02. March 2021

At the crossroads of art, culture and business – Eva Pauline Bossow of the Zurich University of the Arts will present the future of Creative Economies at the gfm webinar on March 18, 2021. In a personal interview, she addresses how the use of VR, AR and MR technologies will revolutionize the digital experience. You … read more

The Marketing Leader of the Future

02. March 2021

Start-up and new member of gfm, Evrlearn, has taken their entry into our community as an opportunity to develop an upskilling map for the CMO 2025. In doing so, it has identified 6 elementary skills for the marketing leader of the future. Find out more on the Evrlearn blog. You can find the upskilling map … read more

Marketing Award 2021

19. February 2021

The Marketing Award ceremony will take place on 27 October 2020 at The Dolder Grand in Zurich. You can submit your nominations here.

gfm Research Series 1-21 «Forecast 2021»

19. February 2021

The gfm research series 1-21 summarizes the most important developments, challenges, trends and forecasts for the current year. In this year, topics such as the scramble over the corona vaccine, the economic recovery after the crisis, and a world order under President Biden will constantly accompany us. gfm members can find the PDF for download … read more

Casa del Vino – welcome to the gfm

19. February 2021

We are delighted to welcome Casa del Vino SA to our ranks! The newly founded parent company unites three wine assortment companies with expertise in Spanish wines, Ticino and Italian pearls and exclusive brands from other countries. With passion and love, Casa del Vino ensures the highest level of expertise and product range, whether for … read more

gfm board member Michèle Rodoni assumes role of CEO at die Mobiliar

08. February 2021

Michèle Rodoni, member of the board of directors at gfm, is the first woman in the history of the insurance company “Die Mobiliar” to take on the management of the company. Learn more in the Bilanz article. Congratulations!

Carvolution – welcome to the gfm

03. February 2021

The young Swiss company stands for simple mobility and positions itself in the niche between buying a car and leasing one. Carvolution is convinced that, since many rely on having their own car, mobility should not be a compromise! Their goal is to offer not only a sustainable solution, but also an offer that can … read more

Evrlearn – welcome to the gfm!

28. January 2021

With Evrlearn, gfm gains an innovative start-up as a new member. Evrlearn’s advanced training platform connects the demand (people who want to continue their education) and the supply (training institutions) in the lifelong learning market. Welcome to the gfm! Official Company Representative – Daniel Scherrer Daniel Scherrer took the position as Head of Marketing … read more

gfm Webinar – ‘Influencer Marketing – a Glance into The Future’

18. January 2021

Date: Wed., 9. Dezember 2020 Registration: https://us02web.zoom.us/webinar/register/WN_8loT3n0vSdWOdHnhjr0aYw Participation: gfm members: free of charge non gfm members: CHF 50 Speakers: Yoeri Callebaut, Chief Growth & Marketing Officer Kingfluencers Antonella Patitucci, Influencer and Actor Steven Epprecht, Model/Influencer/Host/Actor Influencers are becoming increasingly relevant to marketing. Compared to advertising or traditional brand recommendations, consumers put their … read more

ebi-pharm ag – welcome to the gfm

18. January 2021

ebi-pharm AG was founded in 1988 with the goal of bridging the gap between conventional and alternative medicine. With heart and soul, the company of 100 employees is committed to complementary medicine and offers a holistic product range tailored to individual needs. In addition to medical products, the family-owned company also offers seminars and marketing … read more

gfm Marketing Check with Anna Hug, Co-CEO Hug AG

17. January 2021

Anna Hug, member of the executive board of Hug AG, sums up the last few months: “In uncertain times, consumers are orienting themselves even more towards strong brands. We have felt this in recent months, when sales of classics such as Wernli Jura wafers or Choco Petit Beure skyrocketed”. Read the full interview here.

Dyson – welcome to the gfm

17. January 2021

We are pleased to introduce Dyson as the newest member of the gfm. The technology and innovation company has made it its business to improve products of daily life through new ideas. In doing so, they have had a decisive influence on everyday life in Switzerland, not least with their cordless vacuum cleaner. Their relentless … read more

gfm Webinar – ‘Influencer Marketing – a Glance into The Future’

05. December 2020

gfm Research Series 6/20 “State of Marketing”

27. November 2020

Salesforce‘s global survey reveals the priorities and challenges of marketing professionals. Marketers in Switzerland consider innovation, real-time customer interaction and a centralised view of customer data for all business units to be their top priorities. The gfm Research Series 6/20 summarises the main results of the study. Our members can find it in the members’ … read more

gfm Marketing Check with Glenn Oberholzer, Partner Stimmt AG

16. November 2020

Customer experience and brand experience are gaining momentum – Glenn Oberholzer from Stimmt AG explains the differences between a fleeting interaction and a long-term customer relationship in a marketing check interview in the latest issue of persönlich. Read the interview here.

Rohr AG – welcome to the gfm

12. November 2020

It is our pleasure to welcome Rohr AG to the gfm-Community! With 1200 well-trained and long-standing employees, Rohr AG runs the largest special cleaning company in Switzerland, with operations throughout the country. Thanks to efficient organisation and professional planning, they react competently and flexibly to the high quality-standards of customers in the watch industry, microelectronics, … read more

Looking Back: gfm AGM and Marketing Award 2020

12. November 2020

Annual General Meeting The 2020 AGM and marketing awards ceremony of the gfm was held virtually this year! Dominique von Matt, president of the gfm, expressed his thanks to all gfm members for their great solidarity and identification with the gfm in these challenging times. Click here to see the recording of the AGM. … read more

Recognising the Top Brands of the Future

09. November 2020

Which brands are likely to win, which brands are expected to lose? A new method allows to estimate the future success of a brand. The “Brand Indicator Switzerland” study is the first survey to determine the future success of over 200 leading Swiss and global brands using reliable and predictable data. Download the document here.

The new “Roaring Twenties”?

03. November 2020

Today we stand at a turning point – in many respects for the better Dominique von Matt compares the current situation with the roaring twenties and is optimistic about the future. Read here what the president of the gfm has to say about the opportunities of the post-Corona era.

Consumer Megatrends

03. November 2020

In today’s feature on “Marketing” in the Handelszeitung, Dominique von Matt and Jean-Marc Grand from the gfm explain which underlying trends will influence consumer behaviour. Click here to read the article.

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Category: Blog

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