Blog Archives

gfm Webinar – ‘Influencer Marketing – a Glance into The Future’

18. January 2021

Date: Wed., 9. Dezember 2020 Registration: https://us02web.zoom.us/webinar/register/WN_8loT3n0vSdWOdHnhjr0aYw Participation: gfm members: free of charge non gfm members: CHF 50 Speakers: Yoeri Callebaut, Chief Growth & Marketing Officer Kingfluencers Antonella Patitucci, Influencer and Actor Steven Epprecht, Model/Influencer/Host/Actor Influencers are becoming increasingly relevant to marketing. Compared to advertising or traditional brand recommendations, consumers put their … read more

ebi-pharm ag – welcome to the gfm

18. January 2021

ebi-pharm AG was founded in 1988 with the goal of bridging the gap between conventional and alternative medicine. With heart and soul, the company of 100 employees is committed to complementary medicine and offers a holistic product range tailored to individual needs. In addition to medical products, the family-owned company also offers seminars and marketing … read more

gfm Marketing Check with Anna Hug, Co-CEO Hug AG

17. January 2021

Anna Hug, member of the executive board of Hug AG, sums up the last few months: “In uncertain times, consumers are orienting themselves even more towards strong brands. We have felt this in recent months, when sales of classics such as Wernli Jura wafers or Choco Petit Beure skyrocketed”. Read the full interview here.

Dyson – welcome to the gfm

17. January 2021

We are pleased to introduce Dyson as the newest member of the gfm. The technology and innovation company has made it its business to improve products of daily life through new ideas. In doing so, they have had a decisive influence on everyday life in Switzerland, not least with their cordless vacuum cleaner. Their relentless … read more

gfm Webinar – ‘Influencer Marketing – a Glance into The Future’

05. December 2020

gfm Research Series 6/20 “State of Marketing”

27. November 2020

Salesforce‘s global survey reveals the priorities and challenges of marketing professionals. Marketers in Switzerland consider innovation, real-time customer interaction and a centralised view of customer data for all business units to be their top priorities. The gfm Research Series 6/20 summarises the main results of the study. Our members can find it in the members’ … read more

gfm Marketing Check with Glenn Oberholzer, Partner Stimmt AG

16. November 2020

Customer experience and brand experience are gaining momentum – Glenn Oberholzer from Stimmt AG explains the differences between a fleeting interaction and a long-term customer relationship in a marketing check interview in the latest issue of persönlich. Read the interview here.

Rohr AG – welcome to the gfm

12. November 2020

It is our pleasure to welcome Rohr AG to the gfm-Community! With 1200 well-trained and long-standing employees, Rohr AG runs the largest special cleaning company in Switzerland, with operations throughout the country. Thanks to efficient organisation and professional planning, they react competently and flexibly to the high quality-standards of customers in the watch industry, microelectronics, … read more

Looking Back: gfm AGM and Marketing Award 2020

12. November 2020

Annual General Meeting The 2020 AGM and marketing awards ceremony of the gfm was held virtually this year! Dominique von Matt, president of the gfm, expressed his thanks to all gfm members for their great solidarity and identification with the gfm in these challenging times. Click here to see the recording of the AGM. … read more

Recognising the Top Brands of the Future

09. November 2020

Which brands are likely to win, which brands are expected to lose? A new method allows to estimate the future success of a brand. The “Brand Indicator Switzerland” study is the first survey to determine the future success of over 200 leading Swiss and global brands using reliable and predictable data. Download the document here.

The new “Roaring Twenties”?

03. November 2020

Today we stand at a turning point – in many respects for the better Dominique von Matt compares the current situation with the roaring twenties and is optimistic about the future. Read here what the president of the gfm has to say about the opportunities of the post-Corona era.

Consumer Megatrends

03. November 2020

In today’s feature on “Marketing” in the Handelszeitung, Dominique von Matt and Jean-Marc Grand from the gfm explain which underlying trends will influence consumer behaviour. Click here to read the article.

Glückskette – welcome to the gfm

28. October 2020

With Swiss Solidarity, a charity organisation is joining us, which has its origins in the period after the Second World War. Since then, it has been a national flagship for Swiss solidarity, ensuring that the collected donations go to the high-quality humanitarian and social projects of its partners. To ensure the highest possible effectiveness, Swiss … read more

Re-election to the gfm Board

28. October 2020

Congratulations from the gfm on the re-election to our board: Olivier Quillet, Business Executive Officer Confectionery, Nestlé Suisse SA Alice Šáchová-Kleisli, Partner, Collective63 AG Dr. Florian von Wangenheim, Professor for Technologiemarketing, ETH Zürich Patrick Warnking, Country Director, Google Schweiz Read the official press release here.

The gfm Marketing Award 2020 goes to Ifolor AG

28. October 2020

On October 27, the gfm awarded its Marketing Prize 2020. Hannes Schwarz, CEO of Ifolor AG, had the pleasure of receiving the prestigious prize. The jury was convinced by Ifolor AG’s successful transformation from the analogue to the digital world, accompanied by a continuous improvement in the customer experience. Read the official press release here.

gfm Webinar “A customer experience beyond Amazon: How to achieve this in a B2B environment.”

20. October 2020

5th November 2020, from 14:00 to 15:00 Registration: https://us02web.zoom.us/webinar/register/WN_3t5KthnoQvW6xQR0OhL0RQ Participation: gfm members: free of charge non gfm members: CHF 50 Speakers: Dr. Torsten Harzer, Vice President & Head of Digital Accelerator @ QIAGEN Daniel Renggli, Director CX Marketing EMEA North @ Oracle Topic: There are many good examples of outstanding customer … read more

gfm Marketing Check with Jean-Pierre Valenghi

17. October 2020

Ecosystem beats platform providers – you can find these and other statements from Jean-Pierre Valenghi, CEO of newhome – Immobilienportal AG, in the personal interview.

bubbly – welcome to the gfm

14. October 2020

We are very pleased to welcome the communication company to the gfm. The 20-year-old company faces the unpredictable nature of the working world in a dynamic and refreshing manner. The company offers a wide range of services in cross-channel communication and live communication. Official Company Representative – Silvana Maucioni Silvana Maucioni is the owner … read more

gfm-webinar – Many thanks to Jin Choi from Facebook!

08. October 2020

Many thanks to Jin Choi from Facebook for Tuesday’s webinar on Discovery Commerce – Products find People. Data-driven marketing that can create customer-centric experiences is now more important than ever. He explained how modern technology enables us to present the right products to the right people. Watch the webinar again on Youtube!

Victorinox – welcome to the gfm

07. October 2020

A new member at the gfm! We are very pleased to welcome Victorinox as a new corporate member. For 130 years, thanks to Swiss precision work, Victorinox has been enjoying international popularity with its famous Swiss Army Knife. The family-owned company finds the perfect balance between tradition and innovation in its products, consistently guaranteeing high … read more

DPD (Switzerland) AG – welcome to the gfm

30. September 2020

We are pleased to announce that DPD Switzerland has joined our circle of corporate members. Based on innovative technology, regional expertise, and dedicated customer service, DPD Switzerland offers the best possible experience for both senders and recipients. Using DPD’s international shipping services, you can reach over 230 countries around the world, quickly and reliably. The … read more

gfm research series 5/20 “Growth Hacking”

29. September 2020

“Growth Hacking” enables companies in a VUCA environment to respond to change more effectively. The interdisciplinary approach, the multitude of available methods, and the distinct focus on the work of a growth hacking team provide a wide range of possibilities for tapping into new growth potentials. Both start-ups and established companies can benefit from it. … read more

Webinar – “Facebook’s Discovery Commerce – Products find People”

22. September 2020

When: Oct. 6, 2020 10:00 AM – 11:00 AM Participation: gfm members: Free of Charge non-members: CHF 50 Registration: https://us02web.zoom.us/webinar/register/WN_17w8Y9LcRk-c9rlM-_mNUg Speaker: In August 2013, Jin Choi started working at Facebook in Germany. In 2017, he was appointed Group Director DACH for FMCG, Retail, Entertainment & Media, and Tech & Telco. After graduating … read more

Three New Members on the Foundation Board of the gfm

17. September 2020

The Foundation Board of the gfm has elected three new members. Anna Hug (Co-Managing Director Markets HUG AG), Veronika Elsener (CMO Victorinox AG) and Mariateresa Vacalli (CEO Bank Cler) strengthen the board. Anna Hug, Veronika Elsener und Mariateresa Vacalli will be members of the gfm foundation board for at least three years. The foundation board … read more

Globalance Bank AG – welcome to the gfm

17. September 2020

Globalance Bank AG is a new member of the gfm Swiss Society for Marketing. We are delighted to welcome the “best Swiss bank in Private Banking,” according to the 2019 balance sheet rankings, as a member of the gfm.

Atop of Zurich – gfm event with Gerd Leonhard at the Rooftop Restaurant

01. September 2020

Gerd Leonhard, well-known futurist, humanist and author entertained our guests at our ‘Technology vs. Humanity’ event on August 18th 2020. Some of Gerd’s key messages were: There is no going back to normal – and it is ok Whatever task cannot be digitised or automated will be even more appreciated Traditional capitalism is not the solution … read more

Online Community

01. September 2020

Our online community is finally coming together. We are providing a platform which will enable you to interact with us and other users. The document attached will assist you with everything concerning login, your personal profile settings, member matchmaking, guest list and more. User manual Online Community

TING! Marketing kinderleicht

27. August 2020

Marketing Kindern einfach erklärt!  Die Autoren Cary Steinmann und Laura Simon, begleitet von bunten und frechen Darstellungen der Illustratorin Elīna Brasliņa, haben mit diesem kleinen grossen Werk einen weltweiten Erstling erschaffen. In Zeiten von Social Media und Informationsüberfluss ist dieses Thema hochaktuell: Mithilfe von bekannten Marken soll dieses Buch kindgerecht (ab 8 Jahren) für mehr … read more

How companies can succeed in the 2020’s

27. March 2020

Across industries, it is increasingly lucrative—and increasingly necessary—for companies to beat the average. But outperformance has become more difficult to sustain. Leaders must continually reinvent their companies to defy the mean and win in the new decade. Our members can learn more about this topic in the current gfm research series. gfm research series 2/20

Marketing Award 2020

24. February 2020

The Marketing Award ceremony will take place on 27 October 2020 at The Dolder Grand in Zurich. You can submit your nominations here.

Category: Blog

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