Blog - gfm

Mariateresa Vacalli, CEO of bank cler and member of the gfm Foundation Board, comments on the benefits of digital transformation and other current topics in an interview in the current issue of the magazine persönlich. Find the full interview here.

Welcome, Ecomap!

07. May 2021

Ecomap is a young startup that helps companies and market researchers to create market maps. With the Ecomap maps, dynamic and complex markets and networks can be visualized (automatically or manually) within a short time. Official Company Representative – Tobias Straumann Tobias Straumann is founder of Ecomap and Digital Marketing Manager at u-blox. He graduated … read more

Welcome, Avaloq Outline AG!

22. April 2021

We are very pleased to welcome Avaloq Outline AG as a new gfm member. The company has been making communication more customer-friendly for over 20 years. Avaloq Outline offers integrated customer engagement management solutions that enable smooth contact with the end customer – both analog and digital. With over 20 employees in the production centers … read more

Welcome, getAbstract!

15. April 2021

getAbstract finds, evaluates and concentrates relevant knowledge. The Lucerne-based company thus helps people to make better decisions, both professionally and privately. getAbstract is a global leader in the provision of book summaries and employs 150 people in 60 countries. Official Company Representative – Thomas Bergen Thomas Bergen is co-founder and CEO of getabstract. Connect … read more

Deloitte Global Marketing Trends 2021

15. April 2021

Roger Lay has presented the seven most important marketing trends for 2021 in our gfm webinar: Purpose, Agility, Human Experience, Trust, Participation, Fusion und Talent. You can find a summary here.

Welcome, Neoviso!

09. April 2021

The start-up Neoviso and its young team have their finger on the pulse of Generation Z each and every day. They connect projects, brands and companies with the future generation. In doing so, they understand Gen Z and are part of Generations Z and Y themselves. Official Company Representative – Yannick Blättler Yannick Blättler … read more

«Made in Switzerland, what a question!»

23. March 2021

Victorinox Swiss Army Knives are synonymous with quality, design, innovation and functionality. In the Marketingcheck interview, Veronika Elsener reveals more about the marketing strategy driving the world-famous brand. Learn more in the persönlich article.

«I prefer direct customer contact»

16. March 2021

gfm member and Regional Vice President Marketing Cloud at Salesforce talks in a personal interview about the business ideas that excite him the most and where he sees the biggest opportunity for his own company in the future. Read the full interview here.

«New creative and artistic fields are emerging»

02. March 2021

At the crossroads of art, culture and business – Eva Pauline Bossow of the Zurich University of the Arts will present the future of Creative Economies at the gfm webinar on March 18, 2021. In a personal interview, she addresses how the use of VR, AR and MR technologies will revolutionize the digital experience. You … read more

The Marketing Leader of the Future

02. March 2021

Start-up and new member of gfm, Evrlearn, has taken their entry into our community as an opportunity to develop an upskilling map for the CMO 2025. In doing so, it has identified 6 elementary skills for the marketing leader of the future. Find out more on the Evrlearn blog. You can find the upskilling map … read more

Marketing Award 2021

19. February 2021

The Marketing Award ceremony will take place on 27 October 2020 at The Dolder Grand in Zurich. You can submit your nominations here.

gfm Research Series 1-21 «Forecast 2021»

19. February 2021

The gfm research series 1-21 summarizes the most important developments, challenges, trends and forecasts for the current year. In this year, topics such as the scramble over the corona vaccine, the economic recovery after the crisis, and a world order under President Biden will constantly accompany us. gfm members can find the PDF for download … read more

Casa del Vino – welcome to the gfm

19. February 2021

We are delighted to welcome Casa del Vino SA to our ranks! The newly founded parent company unites three wine assortment companies with expertise in Spanish wines, Ticino and Italian pearls and exclusive brands from other countries. With passion and love, Casa del Vino ensures the highest level of expertise and product range, whether for … read more

gfm board member Michèle Rodoni assumes role of CEO at die Mobiliar

08. February 2021

Michèle Rodoni, member of the board of directors at gfm, is the first woman in the history of the insurance company “Die Mobiliar” to take on the management of the company. Learn more in the Bilanz article. Congratulations!