Blog Archives

gfm Webinar “A customer experience beyond Amazon: How to achieve this in a B2B environment.”

20. October 2020

5th November 2020, from 14:00 to 15:00 Registration: https://us02web.zoom.us/webinar/register/WN_3t5KthnoQvW6xQR0OhL0RQ Participation: gfm members: free of charge non gfm members: CHF 50 Speakers: Dr. Torsten Harzer, Vice President & Head of Digital Accelerator @ QIAGEN Daniel Renggli, Director CX Marketing EMEA North @ Oracle Topic: There are many good examples of outstanding customer … read more

gfm Marketing Check with Jean-Pierre Valenghi

17. October 2020

Ecosystem beats platform providers – you can find these and other statements from Jean-Pierre Valenghi, CEO of newhome – Immobilienportal AG, in the personal interview.

bubbly – welcome to the gfm

14. October 2020

We are very pleased to welcome the communication company to the gfm. The 20-year-old company faces the unpredictable nature of the working world in a dynamic and refreshing manner. The company offers a wide range of services in cross-channel communication and live communication. Official Company Representative – Silvana Maucioni Silvana Maucioni is the owner … read more

gfm-webinar – Many thanks to Jin Choi from Facebook!

08. October 2020

Many thanks to Jin Choi from Facebook for Tuesday’s webinar on Discovery Commerce – Products find People. Data-driven marketing that can create customer-centric experiences is now more important than ever. He explained how modern technology enables us to present the right products to the right people. Watch the webinar again on Youtube!

Victorinox – welcome to the gfm

07. October 2020

A new member at the gfm! We are very pleased to welcome Victorinox as a new corporate member. For 130 years, thanks to Swiss precision work, Victorinox has been enjoying international popularity with its famous Swiss Army Knife. The family-owned company finds the perfect balance between tradition and innovation in its products, consistently guaranteeing high … read more

DPD (Switzerland) AG – welcome to the gfm

30. September 2020

We are pleased to announce that DPD Switzerland has joined our circle of corporate members. Based on innovative technology, regional expertise, and dedicated customer service, DPD Switzerland offers the best possible experience for both senders and recipients. Using DPD’s international shipping services, you can reach over 230 countries around the world, quickly and reliably. The … read more

gfm research series 5/20 “Growth Hacking”

29. September 2020

“Growth Hacking” enables companies in a VUCA environment to respond to change more effectively. The interdisciplinary approach, the multitude of available methods, and the distinct focus on the work of a growth hacking team provide a wide range of possibilities for tapping into new growth potentials. Both start-ups and established companies can benefit from it. … read more

Webinar – “Facebook’s Discovery Commerce – Products find People”

22. September 2020

When: Oct. 6, 2020 10:00 AM – 11:00 AM Participation: gfm members: Free of Charge non-members: CHF 50 Registration: https://us02web.zoom.us/webinar/register/WN_17w8Y9LcRk-c9rlM-_mNUg Speaker: In August 2013, Jin Choi started working at Facebook in Germany. In 2017, he was appointed Group Director DACH for FMCG, Retail, Entertainment & Media, and Tech & Telco. After graduating … read more

Three New Members on the Foundation Board of the gfm

17. September 2020

The Foundation Board of the gfm has elected three new members. Anna Hug (Co-Managing Director Markets HUG AG), Veronika Elsener (CMO Victorinox AG) and Mariateresa Vacalli (CEO Bank Cler) strengthen the board. Anna Hug, Veronika Elsener und Mariateresa Vacalli will be members of the gfm foundation board for at least three years. The foundation board … read more

Globalance Bank AG – welcome to the gfm

17. September 2020

Globalance Bank AG is a new member of the gfm Swiss Society for Marketing. We are delighted to welcome the “best Swiss bank in Private Banking,” according to the 2019 balance sheet rankings, as a member of the gfm.

Atop of Zurich – gfm event with Gerd Leonhard at the Rooftop Restaurant

01. September 2020

Gerd Leonhard, well-known futurist, humanist and author entertained our guests at our ‘Technology vs. Humanity’ event on August 18th 2020. Some of Gerd’s key messages were: There is no going back to normal – and it is ok Whatever task cannot be digitised or automated will be even more appreciated Traditional capitalism is not the solution … read more

Online Community

01. September 2020

Our online community is finally coming together. We are providing a platform which will enable you to interact with us and other users. The document attached will assist you with everything concerning login, your personal profile settings, member matchmaking, guest list and more. User manual Online Community

TING! Marketing kinderleicht

27. August 2020

Marketing Kindern einfach erklärt!  Die Autoren Cary Steinmann und Laura Simon, begleitet von bunten und frechen Darstellungen der Illustratorin Elīna Brasliņa, haben mit diesem kleinen grossen Werk einen weltweiten Erstling erschaffen. In Zeiten von Social Media und Informationsüberfluss ist dieses Thema hochaktuell: Mithilfe von bekannten Marken soll dieses Buch kindgerecht (ab 8 Jahren) für mehr … read more

How companies can succeed in the 2020’s

27. March 2020

Across industries, it is increasingly lucrative—and increasingly necessary—for companies to beat the average. But outperformance has become more difficult to sustain. Leaders must continually reinvent their companies to defy the mean and win in the new decade. Our members can learn more about this topic in the current gfm research series. gfm research series 2/20

Marketing Award 2020

24. February 2020

The Marketing Award ceremony will take place on 27 October 2020 at The Dolder Grand in Zurich. You can submit your nominations here.

Category: Blog

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