Blog Archives - gfm

Gallery and Highlights: Board appointments and marketing award

27. October 2023

On October 24, Kaufleuten in Zurich was the meeting place for executives from the Swiss business and marketing environment. The gfm event was all about innovations and recognitions. New executive board at gfm Dr. Dominique von Matt, President of gfm, welcomed the members to the annual meeting. After a look at the past fiscal … read more

Marketing award winner 2023

25. October 2023

gfm marketing award 2023 goes to Stöckli Swiss Sports AG! The gfm presented its 2023 Marketing Award on October 24. The winner of this year’s award is Stöckli Swiss Sports AG. Marc Gläser, CEO, and Christian Gut, Chief Consumer Officer at Stöckli, accepted the prestigious award at Kaufleuten in Zurich. This year’s winner convinced the … read more

How purpose-ready are Swiss companies?

09. May 2023

How purpose-ready are Swiss companies? This question was answered very soundly today during our webinar by Carina Hauswald and Simon Aschermann from GLOBEONE – Transform to Better. Nadja Lemke from Schaeffler brilliantly explained how a B2B company anchors Purpose in its strategy, makes it tangible for various stakeholders and operationalizes it for brand management. Many … read more

gfm Research Series 2/23 “Let’s Collect, Connect and Correct the Dots!”

01. May 2023

Customer experience management can provide a wide range of starting points for differentiating your own company. To do this, the focus is expanded from the individual customer contact at a touchpoint (usually the purchase) to the totality of all interaction points that occur in the course of the customer journey, from the search phase to … read more

Metawhat?

28. March 2023

Study “Metawhat?” For the majority of Swiss people, the metaverse is still a relatively abstract concept. Only one in ten people say they understand the metaverse very well. In general, there is great curiosity about the Metaverse. At the same time, many are still confused and one in five even feels scared. The study “Metawhat?” … read more

Galerie Trend-Tagung 2023

15. March 2023

gfm Trend Conference 2023: Navigating the New Virtual An appeal to courage, creativity and innovation. At the 32nd Gfm Trend Conference on March 14, 2023, top-class speakers presented the topic “The New Virtual” to the audience. The gfm president Dominique von Matt welcomed our approximately 300 guests: “The courage to realize ideas off the ideal … read more

Nomination Marketing Award 2023

25. January 2023

Congratulations once again to Victorinox for winning last year’s gfm marketing award. The gfm Marketing Prize has been awarded since 1984 and honors organizations that define a market-oriented corporate strategy and successfully implement it. Victorinox convinced the jury not only with outstanding branding and great products. It is also this long-term focus on the well-being … read more

gfm True Talk – Interaction Fields

17. September 2022

How brands and companies will remain relevant in the future At the gfm True Talk, marketing expert Erich Joachimsthaler (CEO and founder of Vivaldi) explained the topic of Interaction Fields to the audience. In short, his talk was about how companies and brands can create new value and benefits for customers by seizing the opportunities … read more

gfm research series 2/22 “Privacy is Strategy”

09. June 2022

gfm research series 2/22 “Privacy is Strategy”. Privacy and data-driven marketing do not need to be contradictory. By aligning their own data handling processes with the needs of their customers, marketers can not only strengthen trust, but also lay the foundation for more efficient marketing practices. The gfm research series 2-22 shows how customer-centric data … read more

Research Series 3/22 “Into the Metaverse”

09. June 2022

Research Series 3-22 “Into the Metaverse”. Mark Zuckerberg’s announcement at the end of July 2021 to focus more on the development of the metaverse put the topic on the agenda and it became the new buzzword. It describes the vision of a shared, virtual space that resembles a digital mirror of the real world. Today, … read more

“Linear television has been pronounced dead time and time again”

09. June 2022

gfm Marketing Check with Thomas Pittino, Head of Marketing SRF See the interview here: gfm-Marketing-Check

Arosa Tourismus ist gfm-Mitglied!

22. April 2022

Die offizielle Tourismusorganisation von Arosa – eine der beliebtesten Feriendestinationen in der Schweiz – ist neu gfm-Mitglied. Sie vereint Innovation mit Nachhaltigkeit und bietet Gästen neben Winteraktivitäten und Topevents in den Bündner Bergen im Sommer auch das «Arosa Bärenland». Dafür gewann Arosa Tourismus 2019 den Marketing Trophy und belegte an der Milestone Verleihung den 2. … read more

Sphery is a gfm member!

09. February 2022

Sphery AG is a Zurich-based FitTech startup and was founded in 2018 as a SpinOff of the Zurich University of the Arts. The company combines fitness and gaming for an effective and attractive body & brain training experience. Official Company Representative – Anna Lisa Martin-Niedecken Dr. Anna Lisa Martin-Niedecken is the CEO and founder … read more

Webrepublic is a gfm member!

01. February 2022

Webrepublic is a leading Swiss digital marketing agency. The company’s service portfolio includes search engine optimization, social media marketing, web analytics, display advertising, programmatic advertising, and graphic and consulting services. Webrepublic is headquartered in Zurich and was founded in 2009. Official company representative Tobias Zehnder is a partner and co-founder of Webrepublic AG. Among … read more

Marketing award 2022

01. February 2022

We congratulate TWINT AG once again on winning last year’s gfm marketing award. The gfm marketing prize has been awarded since 1984 and honors organizations that define a market-oriented corporate strategy and successfully implement it. TWINT AG convinced the jury with its high production value, its compatibility with all leading Swiss banks and its rapid … read more

“The gfm Trend Conference is an annual event highlight for the industry”

26. January 2022

The Institute for Limbic Communication and Strategy GmbH is the newest gfm member! The Institute for Limbic Communication and Strategy has been engaged in market and communication research for more than 10 years and specializes in consulting based on neuroscientific measurement methods. The focus is on the validated segmentation approach LimbiCODE®, which is based on … read more

gfm-Study «Operating Model – The Secret to Success»

12. July 2021

In the study “Operating Model – The Secret to Success”, we want to show the connections between success, bureaucracy and operating model excellence and in particular address the utilized and unutilized potentials for companies. The study results clearly show what makes successful companies better. However, there is room for improvement in the pursuit of a … read more

New gfm member Galventa wins Startfeld-Prize 2021!

09. July 2021

New gfm member and startup Galventa has won the Startfeld-Prize 2021! The company produces the dietary supplement “The Caffeine Clock”, which can be used to specifically control the sleep-wake rhythm. Official Company Representative – Sascha Fritsche Sascha Fritsche is CEO and Co-Founder at Galventa and has several years of experience in scientific start-ups. He completed … read more

Welcome Balthasar!

02. July 2021

Balthasar produces and markets products for all the areas of life & living. The core competence is the production of high-quality candles. Founded in 1939, the traditional company is the Swiss industry leader with around 80 employees and is already managed by the third generation of the family. Official Company Representative – Hanspeter Grosjean Hanspeter … read more

gfm Research Series 3/21 «Proximity as a (consumer) need»

02. July 2021

The analysis of human needs is an important component of marketing. Therefore, it is surprising that there has been little comprehensive exploration of one of the most important human needs in market-based behavioral research, the need for proximity. The enclosed research series examines the impact of our desire for proximity on consumption and innovation. Our … read more

The gfm welcomes Sky-Frame as a new member!

08. June 2021

The company from eastern Switzerland develops large-scale sill and frameless sliding window systems. The Sky-Frame system combines modern design and Swiss engineering skills to create solutions that are in international demand. Official Company Representative – Andrea Zürcher Andrea Zürcher has been Head of Marketing & Communications at Sky-Frame for almost ten years and has been … read more

The Zurich University of the Arts is our newest gfm member!

25. May 2021

We are pleased to welcome the Zurich University of the Arts as a new member. As one of the leading art academies in Europe, the ZHdK is distinguished by its broad range of studies and research. The Zurich Centre for Creative Economies (ZCCE) conducts research, teaches, promotes, advises, and addresses the impact of creative economies … read more

gfm Research Series 2/21 «The direct line to the customer»

12. May 2021

Direct-to-consumer (D2C) is not a blank check for success. Although the opportunities and potential of direct-to-consumer contact are attractive and attract many companies to direct sales, the challenges are also many and varied. In particular, the necessary capabilities indicate that successful companies focus on long-term D2C approaches. The gfm would like to thank Prof. Marcus … read more

Launched and joined! – rready is the newest startup at gfm

07. May 2021

The Zurich-based startup rready supports companies in specifically empowering their employees as intrapreneurs, actively contributing, taking responsibility and contributing innovative ideas. rready (originally itself an intrapreneurial project of Swisscom) today shares its experiences with a lot of entrepreneurial spirit. Official Company Representative – Ralph Hartmeier Ralph Hartmeier is Co-Founder and Head of Growth at rready … read more

«I grew up with Adidas, Apple and Coke»

07. May 2021

Mariateresa Vacalli, CEO of bank cler and member of the gfm Foundation Board, comments on the benefits of digital transformation and other current topics in an interview in the current issue of the magazine persönlich. Find the full interview here.

Welcome, Ecomap!

07. May 2021

Ecomap is a young startup that helps companies and market researchers to create market maps. With the Ecomap maps, dynamic and complex markets and networks can be visualized (automatically or manually) within a short time. Official Company Representative – Tobias Straumann Tobias Straumann is founder of Ecomap and Digital Marketing Manager at u-blox. He graduated … read more

Welcome, Avaloq Outline AG!

22. April 2021

We are very pleased to welcome Avaloq Outline AG as a new gfm member. The company has been making communication more customer-friendly for over 20 years. Avaloq Outline offers integrated customer engagement management solutions that enable smooth contact with the end customer – both analog and digital. With over 20 employees in the production centers … read more

Welcome, getAbstract!

15. April 2021

getAbstract finds, evaluates and concentrates relevant knowledge. The Lucerne-based company thus helps people to make better decisions, both professionally and privately. getAbstract is a global leader in the provision of book summaries and employs 150 people in 60 countries. Official Company Representative – Thomas Bergen Thomas Bergen is co-founder and CEO of getabstract. Connect … read more

Deloitte Global Marketing Trends 2021

15. April 2021

Roger Lay has presented the seven most important marketing trends for 2021 in our gfm webinar: Purpose, Agility, Human Experience, Trust, Participation, Fusion und Talent. You can find a summary here.

Welcome, Neoviso!

09. April 2021

The start-up Neoviso and its young team have their finger on the pulse of Generation Z each and every day. They connect projects, brands and companies with the future generation. In doing so, they understand Gen Z and are part of Generations Z and Y themselves. Official Company Representative – Yannick Blättler Yannick Blättler … read more

«Made in Switzerland, what a question!»

23. March 2021

Victorinox Swiss Army Knives are synonymous with quality, design, innovation and functionality. In the Marketingcheck interview, Veronika Elsener reveals more about the marketing strategy driving the world-famous brand. Learn more in the persönlich article.

«I prefer direct customer contact»

16. March 2021

gfm member and Regional Vice President Marketing Cloud at Salesforce talks in a personal interview about the business ideas that excite him the most and where he sees the biggest opportunity for his own company in the future. Read the full interview here.

«New creative and artistic fields are emerging»

02. March 2021

At the crossroads of art, culture and business – Eva Pauline Bossow of the Zurich University of the Arts will present the future of Creative Economies at the gfm webinar on March 18, 2021. In a personal interview, she addresses how the use of VR, AR and MR technologies will revolutionize the digital experience. You … read more

The Marketing Leader of the Future

02. March 2021

Start-up and new member of gfm, Evrlearn, has taken their entry into our community as an opportunity to develop an upskilling map for the CMO 2025. In doing so, it has identified 6 elementary skills for the marketing leader of the future. Find out more on the Evrlearn blog. You can find the upskilling map … read more

Marketing Award 2021

19. February 2021

The Marketing Award ceremony will take place on 27 October 2020 at The Dolder Grand in Zurich. You can submit your nominations here.

gfm Research Series 1-21 «Forecast 2021»

19. February 2021

The gfm research series 1-21 summarizes the most important developments, challenges, trends and forecasts for the current year. In this year, topics such as the scramble over the corona vaccine, the economic recovery after the crisis, and a world order under President Biden will constantly accompany us. gfm members can find the PDF for download … read more

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