Research Series 6-23 “Data and Creativity – Two sides of the same coin” In the current research series, you will learn about the key areas of application for generative AI in the field of market-oriented corporate management and why

  On October 24, Kaufleuten in Zurich was the meeting place for executives from the Swiss business and marketing environment. The gfm event was all about innovations and recognitions. New executive board at gfm Dr. Dominique von Matt, President

gfm marketing award 2023 goes to Stöckli Swiss Sports AG! The gfm presented its 2023 Marketing Award on October 24. The winner of this year’s award is Stöckli Swiss Sports AG. Marc Gläser, CEO, and Christian Gut, Chief Consumer Officer at

How purpose-ready are Swiss companies? This question was answered very soundly today during our webinar by Carina Hauswald and Simon Aschermann from GLOBEONE – Transform to Better. Nadja Lemke from Schaeffler brilliantly explained how a B2B

Customer experience management can provide a wide range of starting points for differentiating your own company. To do this, the focus is expanded from the individual customer contact at a touchpoint (usually the purchase) to the totality of all

Study “Metawhat?” For the majority of Swiss people, the metaverse is still a relatively abstract concept. Only one in ten people say they understand the metaverse very well. In general, there is great curiosity about the Metaverse. At the

gfm Trend Conference 2023: Navigating the New Virtual An appeal to courage, creativity and innovation. At the 32nd Gfm Trend Conference on March 14, 2023, top-class speakers presented the topic “The New Virtual” to the audience. The gfm

Congratulations once again to Victorinox for winning last year’s gfm marketing award. The gfm Marketing Prize has been awarded since 1984 and honors organizations that define a market-oriented corporate strategy and successfully implement it.

How brands and companies will remain relevant in the future  At the gfm True Talk, marketing expert Erich Joachimsthaler (CEO and founder of Vivaldi) explained the topic of Interaction Fields to the audience. In short, his talk was about how

gfm research series 2/22 “Privacy is Strategy”. Privacy and data-driven marketing do not need to be contradictory. By aligning their own data handling processes with the needs of their customers, marketers can not only strengthen trust,

Research Series 3-22 “Into the Metaverse”. Mark Zuckerberg’s announcement at the end of July 2021 to focus more on the development of the metaverse put the topic on the agenda and it became the new buzzword. It describes the vision

gfm Marketing Check with Thomas Pittino, Head of Marketing SRF See the interview here: gfm-Marketing-Check

  On October 24, Kaufleuten in Zurich was the meeting place for executives from the Swiss business and marketing environment. The gfm event was all about innovations and recognitions. New executive board at gfm Dr. Dominique von Matt, President

gfm marketing award 2023 goes to Stöckli Swiss Sports AG! The gfm presented its 2023 Marketing Award on October 24. The winner of this year’s award is Stöckli Swiss Sports AG. Marc Gläser, CEO, and Christian Gut, Chief Consumer Officer at

Status on the Via Dolorosa on the Way to Data-Driven Marketing in DACH For the past five years, the Marketing Tech Monitor has been published annually. On more than 170 pages, it identifies the status quo and strategies for data-based customer

“Corporate Purpose – the most credible Swiss brands 2023”. Victorinox, Migros and Geberit top. Glencore and Credit Suisse flop. Discover the results of the largest survey of Purpose credibility of leading Swiss companies with Simon

Metaverse Academy and SAMBA launch on May 16, 2023 the “Metaverse Leaders Summit”. With the goal of providing relevant strategies, case studies and insights in the areas of Metaverse, NFTs and Web3, the Swiss Association of MBAs (SAMBA)

Panelists Daniele Calderoni, Group Head of Brand Marketing Zurich Insurance, Gregor Eicher, Head Marketing & Sales Bank Cler AG, Tim Sayler, CMO Breitling, Patrick Farinato, Chief Marketing & E-Commerce Officer Läderach and Blago Petrov,

Speaker: Matthias Horx After a career as a journalist and publicist, Matthias Horx developed into the most influential trend and futurologist in the German-speaking world. He published 20 books, some of which became bestsellers. He founded

Speaker Allan Dobrõš, Business Development Manager at e-Estonia Briefing Centre, will show us how Estonia never stops innovating and using cutting-edge technology to build its ambitious future over the past decades. Topic Described by many experts

Content: Podcast storytelling strengthens brands and increases customer loyalty. In this webinar, Darryl von Däniken, Managing Partner at BrandAudio, and Alessio Nesi, Creative Director at BBC Studios, explain how podcasts are a highly effective

How brands and companies will remain relevant in the future  At the gfm True Talk, marketing expert Erich Joachimsthaler (CEO and founder of Vivaldi) explained the topic of Interaction Fields to the audience. In short, his talk was about how

Roger Lay has presented the seven most important marketing trends for 2021 in our gfm webinar: Purpose, Agility, Human Experience, Trust, Participation, Fusion und Talent. You can find a summary here.

At the crossroads of art, culture and business – Eva Pauline Bossow of the Zurich University of the Arts will present the future of Creative Economies at the gfm webinar on March 18, 2021. In a personal interview, she addresses how the use of VR,

Research Series 6-23 “Data and Creativity – Two sides of the same coin” In the current research series, you will learn about the key areas of application for generative AI in the field of market-oriented corporate management and why

Research Series 5-23 “Luxury in Transition More than ever, luxury is on the move and changing. Existing things seem to lose their anchor and require a contemporary interpretation. Second-hand is gaining a secure place in the sales of luxury

“The future of personalization: how AI is revolutionizing marketing” Artificial intelligence (AI) is fundamentally and sustainably challenging and changing current marketing practices. Increasing pressure on companies regarding AI

Prof. Johanna Gollnhofer from the University of St.Gallen explains sustainable marketing in two minutes #2minutes_marketing: What is sustainable marketing? – YouTube. Johanna Gollnhofer makes the following statement on the subject of

Customer experience management can provide a wide range of starting points for differentiating your own company. To do this, the focus is expanded from the individual customer contact at a touchpoint (usually the purchase) to the totality of all

Study “Metawhat?” For the majority of Swiss people, the metaverse is still a relatively abstract concept. Only one in ten people say they understand the metaverse very well. In general, there is great curiosity about the Metaverse. At the

gfm research series 2/22 “Privacy is Strategy”. Privacy and data-driven marketing do not need to be contradictory. By aligning their own data handling processes with the needs of their customers, marketers can not only strengthen trust,

Research Series 3-22 “Into the Metaverse”. Mark Zuckerberg’s announcement at the end of July 2021 to focus more on the development of the metaverse put the topic on the agenda and it became the new buzzword. It describes the vision

In the study “Operating Model – The Secret to Success”, we want to show the connections between success, bureaucracy and operating model excellence and in particular address the utilized and unutilized potentials for companies. The

The analysis of human needs is an important component of marketing. Therefore, it is surprising that there has been little comprehensive exploration of one of the most important human needs in market-based behavioral research, the need for proximity.

Direct-to-consumer (D2C) is not a blank check for success. Although the opportunities and potential of direct-to-consumer contact are attractive and attract many companies to direct sales, the challenges are also many and varied. In particular, the

The gfm research series 1-21 summarizes the most important developments, challenges, trends and forecasts for the current year. In this year, topics such as the scramble over the corona vaccine, the economic recovery after the crisis, and a world