Events - gfm

gfm True Talk – Interaction Fields

17. September 2022

How brands and companies will remain relevant in the future At the gfm True Talk, marketing expert Erich Joachimsthaler (CEO and founder of Vivaldi) explained the topic of Interaction Fields to the audience. In short, his talk was about how companies and brands can create new value and benefits for customers by seizing the opportunities … read more

Deloitte Global Marketing Trends 2021

15. April 2021

Roger Lay has presented the seven most important marketing trends for 2021 in our gfm webinar: Purpose, Agility, Human Experience, Trust, Participation, Fusion und Talent. You can find a summary here.

«New creative and artistic fields are emerging»

02. March 2021

At the crossroads of art, culture and business – Eva Pauline Bossow of the Zurich University of the Arts will present the future of Creative Economies at the gfm webinar on March 18, 2021. In a personal interview, she addresses how the use of VR, AR and MR technologies will revolutionize the digital experience. You … read more

gfm Webinar – ‘Influencer Marketing – a Glance into The Future’

18. January 2021

Date: Wed., 9. Dezember 2020 Registration: https://us02web.zoom.us/webinar/register/WN_8loT3n0vSdWOdHnhjr0aYw Participation: gfm members: free of charge non gfm members: CHF 50 Speakers: Yoeri Callebaut, Chief Growth & Marketing Officer Kingfluencers Antonella Patitucci, Influencer and Actor Steven Epprecht, Model/Influencer/Host/Actor Influencers are becoming increasingly relevant to marketing. Compared to advertising or traditional brand recommendations, consumers put their … read more

gfm Webinar – ‘Influencer Marketing – a Glance into The Future’

05. December 2020

The gfm Marketing Award 2020 goes to Ifolor AG

28. October 2020

On October 27, the gfm awarded its Marketing Prize 2020. Hannes Schwarz, CEO of Ifolor AG, had the pleasure of receiving the prestigious prize. The jury was convinced by Ifolor AG’s successful transformation from the analogue to the digital world, accompanied by a continuous improvement in the customer experience. Read the official press release here.

gfm Webinar “A customer experience beyond Amazon: How to achieve this in a B2B environment.”

20. October 2020

5th November 2020, from 14:00 to 15:00 Registration: https://us02web.zoom.us/webinar/register/WN_3t5KthnoQvW6xQR0OhL0RQ Participation: gfm members: free of charge non gfm members: CHF 50 Speakers: Dr. Torsten Harzer, Vice President & Head of Digital Accelerator @ QIAGEN Daniel Renggli, Director CX Marketing EMEA North @ Oracle Topic: There are many good examples of outstanding customer … read more

gfm-webinar – Many thanks to Jin Choi from Facebook!

08. October 2020

Many thanks to Jin Choi from Facebook for Tuesday’s webinar on Discovery Commerce – Products find People. Data-driven marketing that can create customer-centric experiences is now more important than ever. He explained how modern technology enables us to present the right products to the right people. Watch the webinar again on Youtube!

Webinar – “Facebook’s Discovery Commerce – Products find People”

22. September 2020

When: Oct. 6, 2020 10:00 AM – 11:00 AM Participation: gfm members: Free of Charge non-members: CHF 50 Registration: https://us02web.zoom.us/webinar/register/WN_17w8Y9LcRk-c9rlM-_mNUg Speaker: In August 2013, Jin Choi started working at Facebook in Germany. In 2017, he was appointed Group Director DACH for FMCG, Retail, Entertainment & Media, and Tech & Telco. After graduating … read more

Category: Events

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