gfm insights - gfm

gfm research series 2/22 “Privacy is Strategy”

09. June 2022

gfm research series 2/22 “Privacy is Strategy”. Privacy and data-driven marketing do not need to be contradictory. By aligning their own data handling processes with the needs of their customers, marketers can not only strengthen trust, but also lay the foundation for more efficient marketing practices. The gfm research series 2-22 shows how customer-centric data … read more

Research Series 3/22 “Into the Metaverse”

09. June 2022

Research Series 3-22 “Into the Metaverse”. Mark Zuckerberg’s announcement at the end of July 2021 to focus more on the development of the metaverse put the topic on the agenda and it became the new buzzword. It describes the vision of a shared, virtual space that resembles a digital mirror of the real world. Today, … read more

gfm-Study «Operating Model – The Secret to Success»

12. July 2021

In the study “Operating Model – The Secret to Success”, we want to show the connections between success, bureaucracy and operating model excellence and in particular address the utilized and unutilized potentials for companies. The study results clearly show what makes successful companies better. However, there is room for improvement in the pursuit of a … read more

gfm Research Series 3/21 «Proximity as a (consumer) need»

02. July 2021

The analysis of human needs is an important component of marketing. Therefore, it is surprising that there has been little comprehensive exploration of one of the most important human needs in market-based behavioral research, the need for proximity. The enclosed research series examines the impact of our desire for proximity on consumption and innovation. Our … read more

gfm Research Series 2/21 «The direct line to the customer»

12. May 2021

Direct-to-consumer (D2C) is not a blank check for success. Although the opportunities and potential of direct-to-consumer contact are attractive and attract many companies to direct sales, the challenges are also many and varied. In particular, the necessary capabilities indicate that successful companies focus on long-term D2C approaches. The gfm would like to thank Prof. Marcus … read more

gfm Research Series 1-21 «Forecast 2021»

19. February 2021

The gfm research series 1-21 summarizes the most important developments, challenges, trends and forecasts for the current year. In this year, topics such as the scramble over the corona vaccine, the economic recovery after the crisis, and a world order under President Biden will constantly accompany us. gfm members can find the PDF for download … read more

gfm Research Series 6/20 “State of Marketing”

27. November 2020

Salesforce‘s global survey reveals the priorities and challenges of marketing professionals. Marketers in Switzerland consider innovation, real-time customer interaction and a centralised view of customer data for all business units to be their top priorities. The gfm Research Series 6/20 summarises the main results of the study. Our members can find it in the members’ … read more

gfm research series 5/20 “Growth Hacking”

29. September 2020

“Growth Hacking” enables companies in a VUCA environment to respond to change more effectively. The interdisciplinary approach, the multitude of available methods, and the distinct focus on the work of a growth hacking team provide a wide range of possibilities for tapping into new growth potentials. Both start-ups and established companies can benefit from it. … read more

How companies can succeed in the 2020’s

27. March 2020

Across industries, it is increasingly lucrative—and increasingly necessary—for companies to beat the average. But outperformance has become more difficult to sustain. Leaders must continually reinvent their companies to defy the mean and win in the new decade. Our members can learn more about this topic in the current gfm research series. gfm research series 2/20