Moderation der gfm Trend-Tagung 2022
CEO Hugo Boss AG
Vertical Lead Kickstart Innovation
Managing Director Universal Music GmbH
Head Of Marketing & Communications Bitcoin Suisse
Founder & CEO ArtDeal
Dean IMD Executive MBA
Founder & CEO Frontify
CEO Swiss Startup Factory
CCO Exeon Analytics
CEO / Co-Founder Largo
New Marketing – the dawn of a new era
If we fundamentally accept that it is not us who generate value for customers and sell it to them, but that customers are at the center of value creation, we must also abandon the linear thinking of the value chain.
Customers are at the center of value constellations. When they plan a trip, build a house, commute to work every day, they use a variety of services and products, and our job in marketing is to be or remain a key partner in these value constellations.
By foot from HB/Sihlpost
On foot 10 minutes (650m) via Gessnerallee and Selnaustrasse.
S-Bahn from Zurich HB
Take the S4/S10 to Selnau station, 3 minutes drive and walk.
Tram T8 and T13
Station Selnau. On foot 3 minutes (190m).
Arrival by car / parking
Parking up to 2 hours, white zone at City Schwimmbad or City Parkhaus.