New Marketing – the dawn of a new era

If we fundamentally accept that it is not us who generate value for customers and sell it to them, but that customers are at the center of value creation, we must also abandon the linear thinking of the value chain.

Customers are at the center of value constellations. When they plan a trip, build a house, commute to work every day, they use a variety of services and products, and our job in marketing is to be or remain a key partner in these value constellations.