31. gfm Trend Conference

Tuesday, 22. March 2022

Conference Fee:

CHF 690.- for gfm members

CHF 990.- for non members

The conference fee per participant will be invoiced after receipt of registration and is not subject to VAT.


Andrea Vetsch

Moderation der gfm Trend-Tagung 2022

Daniel Grieder

CEO Hugo Boss AG

Franziska Böhm

Vertical Lead Kickstart Innovation

Georges Kern

CEO Breitling

Nadine Nyffenegger

Philipp Zwez

Managing Director Universal Music GmbH

Marc Baumann

Head Of Marketing & Communications Bitcoin Suisse

Sarah Schlagenhauf

Founder & CEO ArtDeal

Stefan Michel

Dean IMD Executive MBA

Roger Dudler

Founder & CEO Frontify

Simon Koch

CEO Swiss Startup Factory

Gregor Erismann

CCO Exeon Analytics

Sami Arpa

CEO / Co-Founder Largo

New Marketing – the dawn of a new era

If we fundamentally accept that it is not us who generate value for customers and sell it to them, but that customers are at the center of value creation, we must also abandon the linear thinking of the value chain.

Customers are at the center of value constellations. When they plan a trip, build a house, commute to work every day, they use a variety of services and products, and our job in marketing is to be or remain a key partner in these value constellations.




By foot from HB/Sihlpost

On foot 10 minutes (650m) via Gessnerallee and Selnaustrasse.

S-Bahn from Zurich HB

Take the S4/S10 to Selnau station, 3 minutes drive and walk.

Tram T8 and T13

Station Selnau. On foot 3 minutes (190m).

Arrival by car / parking

Parking up to 2 hours, white zone at City Schwimmbad or City Parkhaus.