33rd gfm Trend Conference

Tuesday, 19. March 2024

Mindshift – Radical change in thought patterns


The challenges in recent years are definitely a wake-up call for a rethink. We sense how much we need radically new concepts to shape our economic future, to achieve climate goals, and to change the way we collaborate, consume and share knowledge. We are in the midst of a fundamental mindshift.

What is on the minds of the Swiss? How do companies sustainably engage with the people of Gen Z and Gen Alpha? How can companies position themselves successfully in increasingly networked ecosystems and value chains? How will marketing change? What are the opportunities? How can they be used? We look forward to spending an inspiring Trend Conference with all of you.



Register now


Andrea Vetsch

Schweizer Radio und Fernsehen

Beni Huggel

Co-Founder Athletes Network und ehemaliger Fussballer beim FC Basel

Daniela Landherr

The Human Space

Dominique von Matt


Emmanuel Wandji Tchatat

Judith Häberli

Urban Connect

Prof. Dr. Marc Gruber

Ecole Polytechnique Fédérale de Lausanne (EPFL)

Marc Vontobel


Michael Hermann


Nathalie Wappler

Direktorin SRF & stv. Generaldirektorin SRG

Prof. Dr. Thomas Rudolph

Universität St.Gallen

Tobias Zehnder




  • 08:15

    Door opening & coffee

  • 09:00


    Dr. Dominique von Matt, President of gfm

  • Introduction & conference management

    Andrea Vetsch

  • 09:15


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Do you miss the feeling of being up to date regarding relevant developments in marketing and bringing new impulses into your company?

Take your company further with strategic impulses from the gfm trend conference:

Top-class speakers
Future oriented topics
Time for exchange with like-minded people

Experience an entertaining and enriching time among like-minded people

We look forward to seeing you.

Conference fee

CHF 690.- for gfm members

CHF 990.- for non-gfm members

The conference fee per participant will be invoiced after receipt of registration and is not subject to VAT.




In case of written cancellation up to 4 weeks before the start of the event, 10% and up to 14 days before the start of the event 50% of the participation fee will be charged. In case of late or missing cancellation, the full amount is to be paid. The application can be transferred.



We would like to point out that the address is taken over incorrectly by Google Maps in certain browsers and therefore recommend that you enter the address manually: AURA Event Saal, Bleicherweg, Zurich, Switzerland.


On foot from HB/Sihlpost

On foot 16 minutes (1300m) via Löwenstrasse and Talstrasse.

Streetcar from HB Zurich

With the T6/T7/T11/T13 to Paradeplatz 3 minutes drive and walk.

Arrival by car / parking facilities

Parking garage Bleicherweg 3 min walk.