gfm

33rd gfm Trend Conference

Tuesday, 19. March 2024

Mindshift – Radical change in thought patterns

 

The challenges in recent years are definitely a wake-up call for a rethink. We sense how much we need radically new concepts to shape our economic future, to achieve climate goals, and to change the way we collaborate, consume and share knowledge. We are in the midst of a fundamental mindshift.

What is on the minds of the Swiss? How do companies sustainably engage with the people of Gen Z and Gen Alpha? How can companies position themselves successfully in increasingly networked ecosystems and value chains? How will marketing change? What are the opportunities? How can they be used? We look forward to spending an inspiring Trend Conference with all of you.

 

#gfmTrendConference

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Speaker

Andrea Vetsch

Schweizer Radio und Fernsehen

Dr. Bernhard Heusler

Partner von HWH AG und Präsident Stiftung Schweizer Sporthilfe

Daniela Landherr

The Human Space

Dominique von Matt

gfm

Prof. Dr. Marc Gruber

Ecole Polytechnique Fédérale de Lausanne (EPFL)

Marc Vontobel

Starmind

Michael Herrmann

Sotomo

Tyler Brûlé

Monocle

Tobias Zehnder

Webrepublic

Program

Morning

  • 08:15

    Door opening & coffee

  • 09:00

    Welcome

    Dr. Dominique von Matt, President of gfm

  • 09:15

    Introduction & conference management

    Andrea Vetsch

Afternoon

  • 12:30

    Lunch

  • 14:30

    Farewell and invitation to the aperitif

    Andrea Vetsch, Moderator and Dr. Dominique von Matt, President of gfm

  • 17:00

    End of the event

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Event Anmeldungen Trend Tagung 2024

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Do you miss the feeling of being up to date regarding relevant developments in marketing and bringing new impulses into your company?

Take your company further with strategic impulses from the gfm trend conference:

Top-class speakers
Future oriented topics
Time for exchange with like-minded people

Experience an entertaining and enriching time among like-minded people

We look forward to seeing you.

Conference fee

CHF 690.- for gfm members

CHF 990.- for non-gfm members

The conference fee per participant will be invoiced after receipt of registration and is not subject to VAT.

 

Registration

Cancellation

In case of written cancellation up to 4 weeks before the start of the event, 10% and up to 14 days before the start of the event 50% of the participation fee will be charged. In case of late or missing cancellation, the full amount is to be paid. The application can be transferred.

 

 

We would like to point out that the address is taken over incorrectly by Google Maps in certain browsers and therefore recommend that you enter the address manually: AURA Event Saal, Bleicherweg, Zurich, Switzerland.

Directions

On foot from HB/Sihlpost

On foot 16 minutes (1300m) via Löwenstrasse and Talstrasse.

Streetcar from HB Zurich

With the T6/T7/T11/T13 to Paradeplatz 3 minutes drive and walk.

Arrival by car / parking facilities

Parking garage Bleicherweg 3 min walk.