gfm Trend-Tagung 2023
Tuesday, 14. March 2023
Do you miss the feeling of being up to date regarding relevant developments in marketing and bringing new impulses into your company?
Take your company further with strategic impulses from the gfm trend conference:
Top-class speakers
Future-oriented topics
Time for exchange with like-minded people
Experience an entertaining and enriching time among like-minded people.
We are looking forward to seeing you.
Conference fee
CHF 690.- for gfm-members (participation on site)
CHF 990.- for non-gfm-members
The conference fee per participant will be invoiced after receipt of the registration and is not subject to
subject to value added tax.
Cancellation
In case of written cancellation up to 4 weeks before the start of the event, 10% and up to 14 days before the start of the event 50% of the participation fee will be charged. In case of later or missing cancellation the full amount has to be paid. The registration can be transferred.
Register nowReferent:innen
Dr. Martha Boeckenfeld
Metaverse Academy
Prof. Dr.Thorsten Hennig-Thurau
Universität Münster
Klaus Hommels
Lakestar
Samuel Levy-Basse
Prophet Singapore
Dominique Macri
Poetical Recording
Sonja Mechling
Kaiser + Kraft AG
Laura Meyer
Hotelplan
Anne Scherer
Universität Zürich
Andrea Vetsch
Schweizer Radio und Fernsehen
Sarah Willersdorf
Boston Consulting Group
Mirco Hecker
TikTok
Trend-Tagung
Morning
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08:15
Coffee
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09:00
Welcoming
Dr. Dominique von Matt (gfm-Präsident)
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09:15
Introduction & Conference Management
Andrea Vetsch (Moderatorin)
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09:25
Navigating the New Virtual
Prof. Thorsten Hennig-Thurau (Universität Münster)
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10:00
Proximity to customers in the digital age
Laura Meyer (CEO Hotelplan)
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10:20
What does the social media future look like?
Mirco Hecker (Brand Partnerships Lead Switzerland @TikTok)
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10:50
Break
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11:20
How new technologies are changing customer behavior
Prof. Anne Scherer (Universität Zürich)
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11:40
Digital Sovereignty for Startup Ecosystems in Europe
Fireside Chat mit Klaus Hommels (Founder & Chairman Lakestar)
Afternoon
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12:00
Meeting B2B customers in the new virtual
Sonja Mechling (CEO at Kaiser + Kraft AG)
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12:20
Lunch
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14:20
Brand Building Extended - How to conquer the new virtual
Samuel Levy-Basse (Partner Prophet Singapore)
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14:40
The Dawn of Luxury 3.0
Sarah Willersdorf (Partner BCG New York)
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15:00
Web 3.0 – the decentralized Internet
Dr. Martha Boeckenfeld (Digitalexpertin Verwaltungsrat GenTwo AG)
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15:30
Poetic Recording
Dominique Macri (Psychologin und Slam Poetin)
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15:45
Farewell
Moderation und gfm-Präsident
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Event Anmeldungen Trend Tagung 2023
Navigating the New Virtual
The transformation of our lives, our societies, our markets and our companies continues to accelerate. How can companies position themselves successfully in increasingly interconnected ecosystems and value chains? How can B2C and B2B companies generate value in the metaverse? Will it even be possible to create value-rich goods in the virtual space in the future without NFTs? How can companies sustainably engage with the people of Gen Z and Gen Alpha?
How will marketing change? What opportunities are there? How can they be exploited? We look forward to answering these questions together with the speakers and the participants of our conference.
Location
Directions
By foot from HB/Sihlpost
By foot 16 minutes (1300m) via Löwenstrasse and Talstrasse.
Streetcar from HB Zurich
Take the T6/T7/T11/T13 to Paradeplatz 3 minutes by foot.
Arrival by car / parking possibilities
Parking garage Bleicherweg 3 min walk.