gfm Trend-Tagung 2023

Tuesday, 14. March 2023

Do you miss the feeling of being up to date regarding relevant developments in marketing and bringing new impulses into your company?

Take your company further with strategic impulses from the gfm trend conference:

Top-class speakers
Future-oriented topics
Time for exchange with like-minded people

Experience an entertaining and enriching time among like-minded people.

We are looking forward to seeing you.

Conference fee

CHF 690.- for gfm-members (participation on site)

CHF 990.- for non-gfm-members

The conference fee per participant will be invoiced after receipt of the registration and is not subject to
subject to value added tax.


In case of written cancellation up to 4 weeks before the start of the event, 10% and up to 14 days before the start of the event 50% of the participation fee will be charged. In case of later or missing cancellation the full amount has to be paid. The registration can be transferred.

Register now


Dr. Martha Boeckenfeld

Metaverse Academy

Prof. Dr.Thorsten Hennig-Thurau

Universität Münster

Klaus Hommels


Samuel Levy-Basse

Prophet Singapore

Dominique Macri

Poetical Recording

Sonja Mechling

Kaiser + Kraft AG

Laura Meyer


Anne Scherer

Universität Zürich

Andrea Vetsch

Schweizer Radio und Fernsehen

Sarah Willersdorf

Boston Consulting Group

Mirco Hecker




  • 08:15


  • 09:00


    Dr. Dominique von Matt (gfm-Präsident)

  • 09:15

    Introduction & Conference Management

    Andrea Vetsch (Moderatorin)

  • 09:25

    Navigating the New Virtual

    Prof. Thorsten Hennig-Thurau (Universität Münster)

  • 10:00

    Proximity to customers in the digital age

    Laura Meyer (CEO Hotelplan)

  • 10:20

    What does the social media future look like?

    Mirco Hecker (Brand Partnerships Lead Switzerland @TikTok)

  • 10:50


  • 11:20

    How new technologies are changing customer behavior

    Prof. Anne Scherer (Universität Zürich)

  • 11:40

    Digital Sovereignty for Startup Ecosystems in Europe

    Fireside Chat mit Klaus Hommels (Founder & Chairman Lakestar)


  • 12:00

    Meeting B2B customers in the new virtual

    Sonja Mechling (CEO at Kaiser + Kraft AG)

  • 12:20


  • 14:20

    Brand Building Extended - How to conquer the new virtual

    Samuel Levy-Basse (Partner Prophet Singapore)

  • 14:40

    The Dawn of Luxury 3.0

    Sarah Willersdorf (Partner BCG New York)

  • 15:00

    Web 3.0 – the decentralized Internet

    Dr. Martha Boeckenfeld (Digitalexpertin Verwaltungsrat GenTwo AG)

  • 15:30

    Poetic Recording

    Dominique Macri (Psychologin und Slam Poetin)

  • 15:45


    Moderation und gfm-Präsident

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Navigating the New Virtual

The transformation of our lives, our societies, our markets and our companies continues to accelerate. How can companies position themselves successfully in increasingly interconnected ecosystems and value chains? How can B2C and B2B companies generate value in the metaverse? Will it even be possible to create value-rich goods in the virtual space in the future without NFTs? How can companies sustainably engage with the people of Gen Z and Gen Alpha?

How will marketing change? What opportunities are there? How can they be exploited? We look forward to answering these questions together with the speakers and the participants of our conference.









We would like to point out that in certain browsers the address is transferred incorrectly to Google Maps and therefore we recommend that you enter the address manually: AURA Event Saal, Bleicherweg, Zurich, Switzerland.


By foot from HB/Sihlpost

By foot 16 minutes (1300m) via Löwenstrasse and Talstrasse.

Streetcar from HB Zurich

Take the T6/T7/T11/T13 to Paradeplatz 3 minutes by foot.

Arrival by car / parking possibilities

Parking garage Bleicherweg 3 min walk.