«Into the Metaverse»

gfm True Talk

The Metaverse will change how we communicate, meet friends or work together. But what is the metaverse and what are the opportunities for businesses?

At the gfm True Talk you will get an insight into the development and possibilities of the Metaverse and show what it can mean in concrete terms. How will the link between reality and the metaverse be? How can companies prepare for the Metaverse and reach their customers there?



Participation fee (small breakfastincl.): gfm members: free of charge, non-gfm members: CHF 100




Peter Petermann, Head of Strategy, Wunderman Thompson

Peter Petermann, who has spent more than 25 years in both creative and media agencies such as Wavemaker in Germany, MediaCom in China and previously at the Dentsu Aegis Network, was appointed Head of Strategy at Wunderman Thompson Switzerland AG in September 2021.


Paul Wiedmeier, Client Partner Meta Schweiz

Paul Wiedmeier has been a Client Partner at Meta (formerly Facebook) in Switzerland since April 2020, looking after the Retail, Financial Services, Telecommunications, Technology, Auto and Travel sectors. Previously, he was SVP Global Business Development at Havas Group in Spain and at Swarovski as Vive President Marketing & Global Product Management.


Ricardo Müller, Creative Strategist Meta Berlin

After studying at the Design Academy in Berlin, Ricardo Müller worked as a designer at TBWA. After three years as Design Director at DDB and working as a freelancer for several years, he joined Meta in Berlin as Creative Strategist in August 2018. He helps brands leverage the creative potential of technology platforms. In doing so, he focuses on augmented and virtual reality.