Registration: https://us02web.zoom.us/webinar/register/WN_8loT3n0vSdWOdHnhjr0aYw

Participation:

gfm members: free of charge

non-members: CHF 50

Speakers:

• Yoeri Callebaut, Chief Growth & Marketing Officer Kingfluencers

• Antonella Patitucci, Influencer and Actor

• Steven Epprecht, Model/Influencer/Host/Actor

Influencers are becoming increasingly relevant to marketing. Compared to advertising or traditional brand recommendations, consumers put their trust in influencers more than one person in the public eye or celebrity. This makes the use of influencers part of every good marketing strategy. Influencers can also be used by companies as “scouts” for the future impact of brands.