The 30th gfm trend conference

Tuesday, 8. September 2020

9 a.m. to 5 p.m.
at the StageOne, Zurich

Customer Metamorphosis

How customers define themselves is currently undergoing fundamental change. As a result, their expectations towards companies, products, services and brands are also changing. The customer has evolved from a simple consumer into a co-creator. More than ever, they can and want to help determine what a brand stands for, what benefits a product offers and what role a company plays in society. This means the boundaries between supplier and consumer are becoming increasingly blurred. It’s not just companies that are reinventing their business models through innovation – more and more customers are doing it as well.

Experience a fascinating programme with representatives from a wide range of industries and meet the movers and shakers of the Swiss marketing scene. We look forward to meeting you at the 30th gfm trend conference.

Register now


Petra Ahlert

Cisco Switzerland

Prof. Dr. Tim Boettger

IÉSEG School of Management

Sunnie J. Groeneveld

Inspire 925

Gudrun Herrmann


Benno Marbach


Max Meister

Swiss Startup Factory

Marcos Monteiro


Felix Pace

Netflix DACH

Philomena Schwab

Stray Fawn Studios

Daniela Steiner


Prof. Dr. Torsten Tomczak

Universität St.Gallen

Andrea Vetsch


Antje von Dewitz


Dr. Dominique von Matt

Präsident der gfm

Tobias Wolf

Online Doctor

Michael Wu




  • 08:15


  • 09:00


    Dr Dominique von Matt, President of the gfm

  • 09:10


    Andrea Vetsch, TV presenter

  • 09:15

    The metamorphosis of the consumer

    Prof Dr Torsten Tomczak, Director of the Institute for Customer Insight, University of St.Gallen (HSG)

  • 09:45

    Brand advocates in B2B marketing

    Petra Ahlert, Director of Marketing, Germany and Central Europe, Cisco Systems

  • 10:10

    Netflix – successful series provide insights into viewer behaviour

    Felix Pace, Director of Marketing, Netflix DACH

  • 10:35


  • 11:20

    Successful brand positioning that lasts

    Dr Antje von Dewitz, CEO, VAUDE Sport GmbH & Co. KG

  • 11:45

    The relativity of the customer experience (CX) – big data and science

    Dr Michael Wu, Chief AI Strategist, PROS


  • 12:10

    Swiss developers conquer the gaming world

    Philomena Schwab, Co-Founder, Stray Fawn Studio

  • 12:30


  • 14:00

    Start-up Challenge

    Young companies pitch their ideas in a manner modelled after the Credit Suisse Top 100 Swiss Startup Award (with jury)

    • Sunnie J. Groeneveld, Managing Director, Inspire 925
    • Max Meister, Co-Founder, Swiss Startup Factory
    • Daniela Steiner, Co-Founder, FELFEL
    • Tobias Wolf, Co-Founder, OnlineDoctor AG
    • Benno Marbach, Co-Founder and COO, guuru
    • Marcos Monteiro, Co-Founder and CEO, Veezoo Ltd

  • 14:55

    Customer inspiration

    Prof Dr Tim M. Böttger, Assistant Professor of Marketing, IÉSEG School of Management

  • 15:20

    Stay woke! Young users demand new forms of entertainment

    Gudrun Herrmann, Head of DACH Communications, ByteDance/TikTok

  • 15:45

    Key takeaways of the day, farewell and invitation to a drinks reception

    Andrea Vetsch, TV presenter, and Dr Dominique von Matt, President of the gfm

  • 16:00

    Community experience

    Up close and personal with the speakers

  • 17:00

    End of the event

Sign Up

Registration 30. gfm Trend-Tagung

Participants Fees
CHF 680.- for gfm members
CHF 980 for non-members

Billing will automatically happen upon registration.
No VAT will be charged.

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The StageOne is easy to reach using public transportation. Take tram No. 2, 6, 7, 8, 9, 14, 15, 16 oe 19 to the Oerlikon Zurich train station. From Oerlikon Zurich train station, the StageOne can be reached by foot in 4 minutes.