Participation fee: exclusive for gfm members, free of charge

Topic:

Whether it’s personalized customer communication, competitive analysis, identifying marketing trends or evaluating customer data – artificial intelligence (AI) has already revolutionized marketing understanding in many industries.

In the workshop “AI Academy – Build Your Own AI-Driven Insights App” you can playfully develop your own AI and Machine Learning (ML) app in just a few steps to automatically get 360 client views, competitor analysis and current marketing trends. You can do this easily because you do it with a so-called “no-code” platform. “No-code” allows anyone without a technical background to develop apps, driving the democratization of artificial intelligence.

The workshop is offered by gfm and leading AI software provider Squirro. No prior technical knowledge is required to attend the course – you will gain practical and in-depth knowledge of basic concepts as well as general applications for your business decisions in 1.5 hours.

You will build your own AI powered news app that you can use to monitor a competitor and market insights. We will take you step-by-step through the entire process of creating a machine learning model for a news app and show you how to build an AI supported application using unstructured premium data.

At the end of the course, you will have a functional news app that automatically identifies the latest management changes in the Swiss economy.