Participation Fee:

gfm members: free of charge

non-members: CHF 50

Topic:

Purpose is one of the big trend topics in marketing and corporate management. A strong purpose goes hand in hand with increased performance, customer orientation and innovation.

Frank Dopheide will provide insights into the current results of his research and provide thought provoking ideas and recommendations for the successful communication and implementation of purpose in the company.

Speaker:

Frank Dopheide was Chairman of Grey Worldwide, and later a member of the Management Board of Handelsblatt Media Group. He has promoted countless brands and companies, is familiar with the world behind the scenes and knows most of the big business players personally. In 2020, Dopheide founded his own company “human unlimited”