Registration: Register here!

Participation Fee:

gfm members: free of charge
non-members: CHF 50

Speakers:

Conny Haeb, Head of Digital, Lindt & Sprüngli (International) AG

Michel Waegli, Industry Manager, YouTube

Topic:

Videos make it possible to anchor relevant information in the customer’s long-term memory, because they attract greater attention and have been proven to be remembered for longer.

How has the Swiss video landscape changed in recent years? Michel Waegli will highlight the evolution of video messaging consumer behavior.

Conny Haeb will explain how Lindt & Sprüngli uses video marketing to get a message across channels.