Organizers: gfm, promarca, University of St. Gallen

Registration: https://us02web.zoom.us/webinar/register/WN_KM80i68nTAawQ4S6a5tTQg

Participation Fee:

gfm/promarca members: free of charge

non-members: CHF 50

Speakers:

Prof. Dr. Marcus Schögel – Institut for Marketing, University of St. Gallen

Kilian Wagner – Co-Founder & CEO VIU Ventures AG

D2C startups like VIU Ventures are shaking up the consumer goods market. They sell their products directly to the end customer without intermediaries, both online and offline.

D2C strategies are anything but easy for established companies. New competencies and additional resources are needed, while existing sales channels and their partners are often less than enthusiastic about these new strategies.

The webinar will explain the factors of a successful D2C strategy and present insights from recent case studies.