Organizers: gfm, promarca, University of St. Gallen
gfm/promarca members: free of charge
non-members: CHF 50
Prof. Dr. Marcus Schögel – Institut for Marketing, University of St. Gallen
Kilian Wagner – Co-Founder & CEO VIU Ventures AG
D2C startups like VIU Ventures are shaking up the consumer goods market. They sell their products directly to the end customer without intermediaries, both online and offline.
D2C strategies are anything but easy for established companies. New competencies and additional resources are needed, while existing sales channels and their partners are often less than enthusiastic about these new strategies.
The webinar will explain the factors of a successful D2C strategy and present insights from recent case studies.