gfm creates transparency and provides guidance in the area of executive education

Through digitalisation, tasks are changing, completely new occupational fields are emerging, and new skill sets are in demand. In marketing, the digital transformation also requires new skills for successfully meeting the challenges of the future.

Partnership between gfm and the IDB Institute for Digital Business at the HWZ University of Applied Sciences Zurich

The Institute for Digital Business (IDB) at the HWZ University of Applied Sciences Zurich is an executive education, consulting and research center for digital transformation that operates throughout Switzerland. With a broad network of experts from the field, the IDB creates targeted expansion of know-how transfer, research and development in the field of digital transformation.

Executive MBA Digital Leadership at the HWZ University of Applied Sciences Zurich

With the Executive MBA – Digital Leadership HWZ, the Institute for Digital Business offers visionary executives with digital ambitions a compact 16-month, part-time executive program. An own organized TEDxHWZ conference, an Innovation Challenge including pitch and possible start-up financing for the own business idea, individual coaching as well as three study trips (USA, CHN, CH) are the highlights of this unique study program in Switzerland. The number of participants is limited to 20.

The executive program is aimed at practice-oriented, motivated executives with proven professional experience who want to deepen their knowledge of digital technologies and new leadership approaches and develop a digital vision for their organization. The program is based on the three pillars of “Digital Business and Technology,” “Digital Culture and Leadership,” and “Digital Vision” and, in addition to providing a sound understanding of digital technology, focuses on the personal development and entrepreneurial and communication skills of participants.

All gfm-members and employees of gfm-members receive a 10% discount on the tuition fees of the EMBA Digital Leadership HWZ.

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