Messaging apps are transforming both our private and business relationships. More than 50% of European consumers are already messaging businesses, and 2 out of 3 shoppers say that they are more likely to buy from a business they can message. Yet, only a few companies are embracing the opportunities that the shift to Conversational Commerce brings.
In this webinar Prof. Dr. Christian Hildebrand and Paul Wiedmeier will share how the use of messaging services such as chatbots, digital voice assistants or live shopping can automate part of the sales process and can bring your customer relationships to the next level.
Sprecher
Prof. Dr. Christian Hildebrand
Professor for Marketing Analytics @University of St.Gallen
Christian Hildebrand is Full Professor of Marketing Analytics and Director of the TechX Lab at the University of St. Gallen. He had doctoral and post-doctoral visits at Stanford University, Duke University, and the University of Michigan
Paul Wiedmeier
Client Partner @Facebook Switzerland
Paul Wiedmeier is leading Facebook’s client partnerships in Switzerland, helping local and international Swiss companies to leverage digital transformation as a lever for growth. Previously he was a marketing executive with gigs at P&G, Reckitt, Swarovski and Havas.