gfm Webinar – Cookieless future: How PostFinance is future-proofing its marketing strategy with Decentriq’s data clean rooms

With the deprecation of third-party cookies underway, marketers are already feeling the pain from signal loss and increased ad waste. Postfinance took a proactive approach to the cookieless future, working with Decentriq to run campaigns through data clean rooms. Using their own first-party data, Postfinance was able to reach new customers, improve their targeting, and reduce cost-per-page-view by 44%.

 

Speakers:

Laura Andracchio, Performance Marketing Manager PostFinance

Juan Barón, Director Business Dev & Strategy DECENTRIQ

 

Language:

The webinar will be conducted in English.

 

Participation Fee:

Participation at the event is free of charge, but registration is compulsory.

Event Details

Do, 16. Mai 2024
10:00 bis 11:00
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