How purpose-ready are Swiss companies?
How purpose-ready are Swiss companies? This question was answered very soundly today during our webinar by Carina Hauswald and Simon Aschermann from GLOBEONE – Transform to Better.
Nadja Lemke from Schaeffler brilliantly explained how a B2B company anchors Purpose in its strategy, makes it tangible for various stakeholders and operationalizes it for brand management. Many thanks to all three experts.
You can find the Purpose Readiness study here: Purpose Readiness Index Switzerland 2023 (globe-one.com)