The gfm helps market-oriented business management in Switzerland to excel and creates a community of members.


The gfm provides guidance to CEOs and CMOs on key topics and trends in marketing and innovation by generating, curating and transferring knowledge and fostering dialogue among members.


Generate knowledge – research.
Curating and transferring knowledge – GV, Trend Conference, Brush-ups, Coding Workshop, New Seminar Formats, Specific Next-Gen Formats, Continuing Education Platform, Publications.
Encourage dialogue – All events, professional development platforms, social media groups.




gfm marketing award

Since 1984, the gfm has honored organizations that have distinguished themselves through outstanding marketing achievements with the “Annual Award of the Foundation for Marketing in Business Management”. Successful entrepreneurial results that can be attributed to a large extent to innovative marketing strategies and effective measures are evaluated.

To the winners


gfm Swiss Society for Marketing
P.O. Box
8021 Zurich 1
E-mail info@gfm.ch
Phone 044 202 34 25

2018_08_28 GfM_025

Jean-Marc Grand

Managing director gfm


Genan Mukawel - Website.png2

Genan Mukawel

Office Manager gfm


gfm Trend-Tagung 2022

Noah Tongmool

Marketing, Events, Cooperations gfm


Board of Directors

Fredy Collioud, honorary member
Ulrich H. Moser Honorary President
Christian Wipf, Honorary Member
Elmar Wohlgensinger, Honorary President

Dr. Dominique von Matt

Präsident des Vorstands

Verwaltungsratspräsident Jung von Matt/Limmat AG

Hans-Joerg Aerni

CEO Wipf Gruppe

Christine Antlanger-Winter

Country Manager Google Switzerland

Reto Dahinden


Rolf Fallegger

Konzernleitungsmitglied Lindt & Sprüngli (International) AG

Sunnie J. Groeneveld

CEO Inspire 925 GmbH

Elke Guhl

Future Building Officer bei The Strategy Factory Switzerland

Bea Knecht

Founder und VR Mitglied Zattoo

Andrea Kramer

Leiterin der Direktion Marketing/Beschaffung Coop Genossenschaft

Nadja Lang

CEO und Delegierte des Verwaltungsrates Genossenschaft ZFV-Unternehmungen

Nina Müller

CEO Lalique Group SA

Mitglied des Verwaltungsrates Alnatura Schweiz

Laura Meyer

CEO Hotelplan Gruppe

Michèle Rodoni

CEO die Mobiliar

Heiko Schäfer

CEO Mammut Sports Group AG

Martin Schneider


Véronique Stephan

Leiterin Markt Personenverkehr und Mitglied der Geschäftsleitung bei den Schweizerischen Bundesbahnen SBB

Daniela Steiner


Guido Stillhard

Head of Digital Products Schindler Management AG

Prof. Dr. Torsten Tomczak

Director Universität St.Gallen

Board of Trustees

Foundation for Marketing in Business Management

Prof. Dr. Marcus Schögel

Präsident des Stiftungsrat

Director, Universität St.Gallen

Dr. Beat Bühlmann

Mitglied des Verwaltungsrates von Rivella, PAX und Ferrum

Petra Dreyfus

Co-CEO Wirz Communications AG

Veronika Elsener

CMO Victorinox AG

Marc Gläser

CEO Stöckli Swiss Sports AG

Anna Hug

Co-Geschäftsleiterin Märkte bei HUG AG

Thomas Landolt

Managing Partner Landolt Advisory

Dr. Dominique von Matt

Verwaltungsratspräsident Jung von Matt/Limmat

Ulrich H. Moser


Thomas P. Meier

CEO Ricola Group AG

Thomas Passen

Managing Director Ringier Advertising bei Ringer Axel Springer Schweiz AG

Jeannine Pilloud

Teamlead Partnerships for Innovation ETH Zürich

Dr. Felix Reiff

VR-Mitglied Geistlich Pharma AG

Alice Šáchová-Kleisli

Partnerin Collective63 AG

Florian Teuteberg

CEO Digitec Galaxus AG

Mariateresa Vacalli

Verwaltungsrat Die Post

Marc Werner

CEO Galenica AG


Contact for media professionals
Jean-Marc Grand

Mail jean-marc.grand@gfm.ch
Tel +41 44 202 34 25


Media releases

gfm marketing award winners & board elections 2023

gfm marketing award winners & board elections 2022

gfm marketing award winners & board elections

gfm board elections

gfm marketing award winner 2020

gfm-Three new members on the gfm foundation board

Media partner
persönlich Verlag is a media partner of gfm and in cooperation publishes news, trends and perspectives from the world of marketing in the magazine persönlich and on persoenlich.com.

Together with Axel Springer Schweiz, gfm publishes the special supplement “Marketing” in the Handelszeitung.