gfm is the leading c-level community in Switzerland focussing on knowledge transfer and community building.


gfm provides CEOs and CMOs with guidance on the most relevant topics and trends in marketing and innovation by generating, curating and transferring knowledge and promoting dialogue among its members.


Generating knowledge – through research.
Curating and transferring knowledge – through the annual general assembly, the trend conference, brush-up seminars, the coding workshop, new seminar formats, specific next-gen formats, a continuing education platform and publications.
Promoting dialogue – through all events, continuing education platforms and social media groups.

The gfm Marketing Award

Since 1984, gfm has been presenting its annual award to organisations that have distinguished themselves through outstanding marketing achievements, successful entrepreneurial results that can be attributed to a great extent to innovative marketing strategies and effective campaigns are evaluated.

To the winners


gfm Swiss Marketing Society/Schweizerische Gesellschaft für Marketing
Postfach / PO Box
8021 Zurich 1
E-mail info@gfm.ch
Tel +41 44 202 34 25

2018_08_28 GfM_025

Jean-Marc Grand



gfm Trend-Tagung 2022

Noah Tongmool

Marketing, Events & Administration


Board of Directors

Fredy Collioud, Honorary Member
Prof. Richard Kühn, Honorary Member
Ulrich H. Moser, Honorary President
Christian Wipf, Honorary Member
Elmar Wohlgensinger, Honorary President

Dr. Dominique von Matt

Präsident des Vorstands

Verwaltungsratspräsident Jung von Matt/Limmat AG

Hans-Joerg Aerni

CEO Wipf Gruppe

Christoph Brand

CEO Axpo Holding AG

Reto Dahinden


Rolf Fallegger

Konzernleitungsmitglied Lindt & Sprüngli (International) AG

Sunnie J. Groeneveld

CEO Inspire 925 GmbH

Elke Guhl

Chief Customer Officer Migros Fachmarkt

Bea Knecht

Founder und VR Mitglied Zattoo

Andrea Kramer

Leiterin der Direktion Marketing/Beschaffung Coop Genossenschaft

Nina Müller

CEO Jelmoli AG

Olivier Quillet

Business Executive Officer Confectionery Nestlé

Michèle Rodoni

CEO die Mobiliar

Alice Sachova

Partnerin Collective63

Martin Schneider


Bernd Schopp

Squirro AG, Chief Commercial Officer

Daniela Steiner


Guido Stillhard

Head of Digital Products Schindler Management AG

Prof. Dr. Torsten Tomczak

Director Universität St.Gallen

Prof. Dr. Florian von Wangeheim

Chair of Technology Marketing ETH

Patrick Warnking

Country Manager Google Switzerland

Foundation Board

Foundation for marketing in business management

Prof. Stefan Michel

Präsident des Stiftungsrat

Dean IMD Executive MBA

Nadine Borter

Inhaberin Contexta AG

Dr. Beat Bühlmann

CEO Graphax

Petra Dreyfus

Co-CEO Wirz Communications AG

Veronika Elsener

CMO Victorinox AG

Anna Hug

Co-Geschäftsleiterin Märkte bei HUG AG

Thomas Landolt

Managing Partner kyndryl

Dr. Dominique von Matt

Verwaltungsratspräsident Jung von Matt/Limmat

Ulrich H. Moser


Thomas P. Meier

CEO Ricola Group AG

Thomas Passen

Managing Director Ringier Advertising bei Ringer Axel Springer Schweiz AG

Jeannine Pilloud

VR-Mitglied assura

Marcus Schögel

Director, Universität St.Gallen

Dr. Felix Reiff

VR-Mitglied Geistlich Pharma AG

Florian Teuteberg

CEO Digitec Galaxus AG

Mariateresa Vacalli

Geschäftsleitung Bank Cler

Marc Werner

CEO Galenica AG