Winners of the Marketing Award
The jury was convinced first and foremost by Valora’s instinct for societal trends and their interpretation for the convenience and food service market. The jury was also impressed by the way that brand management and distribution strategy were systematically combined.
is persuasive above all through its lasting success as a business, its marketing orientation and innovation. The jury was also impressed by the company’s successful expansion in the growth market of Asia. Schindler has managed to grow profitably in spite of fierce pricing pressure and a
difficult market environment. Furthermore, Schindler is considered to be a textbook example of successful digitalisation in the B2B sector and is even cited by Apple as a best-in-class
Digitec Galaxus AG
The factors that led to the success of Digitec Galaxus are its broad and in-depth product range, a simple filtering mechanism that makes shopping an intuitive experience and systematic positioning of the two brands. From the point of view of business management geared toward the market, Digitec Galaxus was persuasive due to its clear focus on key customer needs and consistent brand building and development.
Weisse Arena Gruppe
For its foresight and entrepreneurial skill in developing the Destination Management organisation based on a detailed understanding of the requirements of the different customer segments in a highly competitive international market. Marketing is an essential and visible driver of this business success.
Pilatus Flugzeugwerke AG
For the development of innovative products based on an in-depth understanding of the needs of various customer segments in a highly competitive international market. Marketing is an essential and visible driver of this business success.
For the development of new technologies, products and services, a business model subject to continuous improvement, innovative approaches to marketing, and successful restructuring of the organisation associated with all of these changes. Marketing is an essential and visible driver of this business success.
For the persuasive business model, the innovative range in regard to logistics and mobility and the associated lasting proof of success. Marketing is an essential and visible driver of this business success.
Freitag lab ag
For the persuasive business model, the innovative products and the associated lasting proof of success. Marketing is an essential and visible driver of this business success.
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For long-term success in business based on a strategically planned international expansion and a clear focus on sustainability. The positive corporate image, successful product innovations and high degree of customer satisfaction are an expression of exceptional expertise in marketing.
For the sustainably successful business model with a clear focus on proximity to the customer and continuity in brand management. The positive corporate image, successful product innovations and excellent customer service are an expression of exceptional expertise in marketing.
For their successful business strategy driven by marketing, which is outstanding in its combination of product innovations geared toward the market, a high degree of customer satisfaction and thus customer loyalty, and an innovative concept for communication (both online and offline).
In special recognition of many years of profitable growth based on a distinct culture of innovation and a customer approach geared toward the market segment.
Logitech is a prime example of a company with Swiss roots and global success.
In special recognition of the radical repositioning of this manufacturer of small electrical household appliances into a globally successful premium brand for fully automatic coffee machines with creative use of all tools of a marketing mix that takes its bearings from clear brand values.
Betty Bossi Verlag AG
With special appreciation of the sustainable development of a broad-based and successful brand built on creative ideas for the product range and skilful use of brand identity for implementation of successful marketing partnerships.
For a global business strategy characterised by an extraordinary cadence of innovation based on impressive technological innovation and proximity to the customer, on deliberately decentralised marketing expertise and on consistent implementation of brand identity throughout the world.
Nestlé Nespresso SA
For the innovative, market- and technology-driven business model and its skilful implementation within the framework of a professional and integrated marketing concept geared toward the target group.
For its successful business strategy driven by marketing, which combines in an outstanding manner the integrated global business model, Alinghi’s systematic single branding, vision and execution, and creative local market development.
For the successful marketing strategy and the coherent amalgamation of innovation and expansion, interwoven with clear brand development and management.
Prof. Dr. Richard Kühn, Universität Bern
For comprehensive promotion of marketing in teaching, research and practice, embedding of marketing in the university, support of the gfm academically and in terms of personnel resources, and dedication in the development of courses for marketing managers.
For the successful marketing strategy of bringing together pioneering technology and Swiss quality with imaginative implementations of fashionable and innovative concepts that have made Swatch one of the most famous brand names in the world.
For development and management of the global Davidoff brand and implementation of its marketing and diversification concept under the guiding principle of “Davidoff – The Good Life”.
Bucher AG Motorex
In recognition of its outstanding marketing performance and successful implementation of the Motorex product lines worldwide.
In recognition of its eco trade marketing, with which organically grown food and meat from species-appropriate animal husbandry was brought to the market on a broad basis under the Coop Naturaplan brand.
Roche Pharma (Schweiz) AG
For the company’s leading role in establishing a new understanding of pharmaceutical marketing.
Michael Hilti, VR-Präsident Hilti Aktiengesellschaft
For marketing achievements that feature customer proximity, globalisation, innovation and consistency in management of the brand.
Felix Richterich, Vorsitzender GL Ricola AG
For marketing achievements in more than 40 countries and a business philosophy committed to exceptional quality and optimisation of the price-performance ratio.
Erich Kellenberger und Walter Palmers, VR-Delegierte Calida AG
For outstanding positioning of the Calida brand in a market that was particularly difficult.
Simon de Pury, Chairman Sotheby’s Switzerland
For management of marketing that contributed to the company’s leadership position in Europe.
Ernst Pfenniger, Präsident, Delegierter VR, Trisa AG
For successful principles of participatory management and the company’s marketing achievements.
Wolfgang K. A. Disch, Chefredakteur Marketing Journal
For editorial work in the field of marketing and dedicated work as an educator of a generation of professionals.
PD Dr. Christian Belz, Universität St. Gallen
For research work done in his habilitation thesis and his expertise in training and consulting.
Dr. Hanspeter Danuser, Verkehrsdirektor St. Moritz
For systematic and original marketing of the international spa resort of St. Moritz.
Fredy Lienhard, VR-Delegierter Lista Holding AG
For modern marketing of capital goods and successful marketing strategies in the markets for operational, warehouse and office equipment.
Moritz Suter, VR-Delegierter Crossair
For merit in having identified and developed a niche in a saturated market.