Consumer Metamorphosis

The climate crisis, the pandemic and the associated loss of control have deeply unsettled the population and raised doubts as to whether our society is still on the right track and whether it is still possible to adhere to your personal life plan. We are experiencing a fundamental change in awareness, which will also have a strong impact on consumer behavior. It marks a tipping point for many trends that have already become apparent in recent years. Not a return to the past, but the dawn of a new era, a real metamorphosis of the consumer: Love of home, “contactless,” sustainability, virtual lifestyle, new forms of work and new role models are just a few of the key words here.

How are these changes to be assessed and what impact do they have on business models, corporate strategy and brand management? Experts from academia and practice will discuss these issues in depth. Experience an exciting program with representatives from different industries and meet the decision makers of the Swiss marketing scene. We look forward to seeing you at the 30th gfm Trend Conference.

The gfm is aware of its responsibility towards guests, partners, service providers and employees and adheres to the requirements of the Federal Office of Public Health (FOPH) and the legal requirements according to the COVID-19 regulation.

We enjoy the privilege of welcoming you to our Trend Conference at the Kongresshaus and will conduct it with Covid-19 certification (vaccinated, recovered or tested negative) and without mask requirement.

Conference Fee:

CHF 690.- for gfm members

CHF 290.- for gfm members (virtual participation / livestream)

CHF 990.- for non members

CHF 390.- for non members (virtual participation / livestream)

The conference fee per participant will be invoiced after receipt of registration and is not subject to VAT.