30. gfm Trend Conference

Wednesday, 22. September 2021

Consumer Metamorphosis

The climate crisis, the pandemic and the associated loss of control have deeply unsettled the population and raised doubts as to whether our society is still on the right track and whether it is still possible to adhere to your personal life plan. We are experiencing a fundamental change in awareness, which will also have a strong impact on consumer behavior. It marks a tipping point for many trends that have already become apparent in recent years. Not a return to the past, but the dawn of a new era, a real metamorphosis of the consumer: Love of home, “contactless,” sustainability, virtual lifestyle, new forms of work and new role models are just a few of the key words here.

How are these changes to be assessed and what impact do they have on business models, corporate strategy and brand management? Experts from academia and practice will discuss these issues in depth. Experience an exciting program with representatives from different industries and meet the decision makers of the Swiss marketing scene. We look forward to seeing you at the 30th gfm Trend Conference.

The gfm is aware of its responsibility towards guests, partners, service providers and employees and adheres to the requirements of the Federal Office of Public Health (FOPH) and the legal requirements according to the COVID-19 regulation.

We enjoy the privilege of welcoming you to our Trend Conference at the Kongresshaus and will conduct it with Covid-19 certification (vaccinated, recovered or tested negative) and without mask requirement.

Conference Fee:

CHF 690.- for gfm members

CHF 290.- for gfm members (virtual participation / livestream)

CHF 990.- for non members

CHF 390.- for non members (virtual participation / livestream)

The conference fee per participant will be invoiced after receipt of registration and is not subject to VAT.

Register now


Andrea Vetsch

Moderator of the gfm Trend Conference 2021

Prof. Dr. Torsten Tomczak

Direktor Institut für Customer Insight, Universität St.Gallen

Roland Brack

Gründer & Inhaber BRACK.CH

Sunnie J. Groeneveld

Managing Partner Inspire 925

Simon Künzler

Managing Partner xeit GmbH

Dominique Macri

Psychologin & Slam Poetin

Benno Marbach

Co-Founder & COO, guuru

Yaël Meier

Co-Founder Zeam

Léa Miggiano

Mitgründerin & CMO Carvolution

Marcos Monteiro

Co-Founder & CEO, Veezzoo AG

Tijen Onaran

CEO Global Digital Women

Dr. Patrick Rühs

Head of Science Planted Foods AG

Philomena Schwab

Co-Founder, Stray Fawn Studio

Daniela Steiner

Co-Founder, FELFEL

Tobias Wolf

Co-Founder, OnlineDoctor AG

Dr. Michael Wu

Chief AI Strategist, PROS



  • 08:15


  • 09:00


    gfm President, Dominique von Matt

  • 09:05

    Introduction & Conference Direction

    Andrea Vetsch

  • 09:10

    The Metamorphosis of Consumers

    Prof. Dr. Torsten Tomczak

    Director of the Institute for Customer Insight, University of St.Gallen

  • 09:40

    Entrepreneurial Success Due to Consistent Customer Orientation

    Roland Brack

    Founder and President BRACK.CH

  • 10:00

    Gen Z Report Switzerland

    Simon Künzler

    Without smartphones and social media, nothing works for young people

  • 10:15

    How Do You Excite GenZ?

    Yaël Meier – Co-Founder Zeam

  • 10:30


  • 11:20

    Planted Meat - Food Revolution from Switzerland

    Dr. Patrick Rühs

    Head of Science Planted Foods AG

  • 11:40

    The Gaming Industry is Booming - Fighting for the Favor of Gamers

    Philomena Schwab

    Stray Fawn Studio


  • 12:00

    A Conversation with the Next Generation

    With Yaël Meier, Dr. Patrick Rühs und Philomena Schwab

  • 12:15


  • 14:00

    Startup Challenge

    Sunnie J. Groeneveld, Léa Miggiano, Daniela Steiner

    Young companies pitch their ideas according to the Credit Suisse Top 100 Swiss Startup Awards model (with jury)

    Tobias Wolf, Online Doctor
    Benno Marbach, guru
    Marcos Monteiro, Veezoo

  • 15:00

    Extreme Customer Metamorphosis and Differentiating Under Extreme Competitions

    Dr. Michael Wu

    Chief AI Strategist PROS

  • 15:20

    Social Media Marketing - Thoughts, Strategies, Trends

    Tijen Onaran, Global Digital Woman

  • 15:45

    Poetic Recording - A Humorous and Surprising Summary

    Dominique Macri

    Slam Poet

  • 16:00


    Moderator and gfm President

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Kongresshaus Zürich


Parking garages: PARK HYATT Zurich or STOCKERHOF

The Kongresshaus Zürich is easy to reach by public transport:
The Kongresshaus Zurich is located in the heart of Zurich, not far from the main train station, Bahnhofstrasse and Stadelhofen train station. So you can reach us easily by public transport and on foot.