GfM Marketing Roundtable
13.09.2018, X-Tra Events, Zürich
«Leading A Transformative Marketing Journey»
Referentin: Karen Walker, Global CMO Cisco
Thema: Leading A Transformative Marketing Journey (englisches Referat)
- Share Cisco’s journey to embrace digital marketing technology as the most effective means to customer engagement and business growth
- Explain best practices discovered along the way to build a real-time personalized marketing engine and a digital-first marketing and communications organization