gfm research series 2/22 “Privacy is Strategy”
gfm research series 2/22 “Privacy is Strategy”.
Privacy and data-driven marketing do not need to be contradictory. By aligning their own data handling processes with the needs of their customers, marketers can not only strengthen trust, but also lay the foundation for more efficient marketing practices. The gfm research series 2-22 shows how customer-centric data management can be translated from the strategic level to individual customer journeys, employees and finally touchpoints. The goal: stronger customer engagement in line with modern data protection laws. We wish you an inspiring read.
Our members can find the PDF of the research series 2/22 on our website in the members area in the section “Documents/Research Series”.