gfm research series 5/20 “Growth Hacking”
“Growth Hacking” enables companies in a VUCA environment to respond to change more effectively. The interdisciplinary approach, the multitude of available methods, and the distinct focus on the work of a growth hacking team provide a wide range of possibilities for tapping into new growth potentials. Both start-ups and established companies can benefit from it. The latter must embrace iteration and innovation. The PDF of the gfm research series 5-20 can be found in the member area at www.gfm.ch/login, in your profile under the heading “Documents/Research Series.”
Enjoy the latest of our research series!