For the majority of Swiss people, the metaverse is still a relatively abstract concept. Only one in ten people say they understand the metaverse very well. In general, there is great curiosity about the Metaverse. At the same time, many are still confused and one in five even feels scared. The study “Metawhat?” provides initial insights into the topic of metaverse and how brands can position themselves.
Here is the study: Metawhat?