Nomination Marketing Award 2023
The gfm Marketing Prize has been awarded since 1984 and honors organizations that define a market-oriented corporate strategy and successfully implement it. Victorinox convinced the jury not only with outstanding branding and great products. It is also this long-term focus on the well-being of employees. Even during the Corona crisis, when sales plummeted by more than 30%, the Elsener family refrained from laying people off and instead used the time for process improvements and innovations.
The gfm Marketing Award will be presented this year on October 25. You can already nominate companies for the gfm Marketing Award 2023 using the form below. Based on the nominations, the jury will then select the winner of the 2023 Marketing Award. The jury consists of the board of trustees of the gfm.