Webinar – “Facebook’s Discovery Commerce – Products find People”


Oct. 6, 2020 10:00 AM – 11:00 AM



gfm members: Free of Charge

non-members: CHF 50






In August 2013, Jin Choi started working at Facebook in Germany. In 2017, he was appointed Group Director DACH for FMCG, Retail, Entertainment & Media, and Tech & Telco. After graduating in communication sciences, Choi first started working at the WAZ-Group. His subsequent professional experiences include the Bertelsmann Broadband Group as well as RTL Disney Fernsehen, where he started as the Head of Sales. There, from 2005 to 2009, he was Director of Sales & Marketing as well as a member of the executive board. In 2010, Choi joined MTV Networks in Berlin as Senior Vice President and Country Manager Germany. Starting in 2011, he was also responsible for all Northern European Ad-Sales and Digital-Business.



The first twenty years of business on the internet were characterized by people searching for products and buying them on e-commerce sites. The next 20 years will be characterized by products finding people, where “discovery” and “demand” will be the key growth drivers. Successful organizations have recognized the critical importance of demand and need in their target groups and have learned to leverage it in the business process – “discovery commerce” is now the next step to expand demand and need, taking it to the next level. “Discovery Commerce” uses “machine learning” to bring the perfect product to the right people – before they have even started looking for it. And once people have discovered a product, they can buy it in a seamless process – with fewer clicks and less complexity. Learn more about how Facebook designs its solutions and products to realize the maximum potential of discovery commerce – create a better shopping experience for your customers.